Jeunesse Global’s Wendy Lewis . (DSN Volume 8, Issue 10
• October 2012)
The Most Influential Women in Direct Selling
Wendy Lewis admits it. She’s a serial entrepreneur. The summer camp she started from her parents’ back patio when she was 8 foreshadowed a lucrative career building companies and selling them. Lewis laughs about it now. “I charged neighborhood kids to come make arts and crafts projects and play games like Mother May I and Red Light, Green Light,” she says.
In the ’80s and ’90s, Lewis’ medical software and computer hardware maintenance companies both ranked nationally for performance and both sold. Lewis tried retirement, but it didn’t stick. Expertise in mathematics and statistics had Lewis back in the entrepreneurial game developing back-office software for companies with a multilevel marketing structure and constructing compensation plans.
Launching Jeunesse Global was a natural progression. “When we did this, it was more for the gratitude we feel and to help other people achieve their goals and be successful,” Lewis says. “I love working with the sales force distributors and leaders, helping them find personal success and seeing people who have never been successful rise and become successful entrepreneurs.
“What this industry does for people is make it a level playing field. It doesn’t matter if you have a Ph.D. or graduated high school. If you can listen and learn how to do the business, you can be extremely successful,” she says.
But, Lewis believes, “Personal development needs to transcend to our corporate employees as well as the salesforce.” Lewis loves to hire women, but sometimes it’s not easy to find them for high-level positions. “I think the problem is women are still trying to gain the self-confidence to let their voices be heard. They are often afraid to be assertive, afraid of criticism. I even find that in myself sometimes.”
Admiration for…
Her mother: “She taught me the most important things: compassion, patience and independence. I hope that’s what I’ve taught my daughter. Be your own person, have your own career and your own life besides having a husband or significant other.”
Hillary Clinton: “Not necessarily from a political standpoint, but I respect that she is brilliant. It takes a lot of independence, compassion and intelligence. First we saw her as the wife of a president, but now we see her as a person who can do so much more in her own right, not just as the first lady.”
On Building a Company…
“If you listen to what the customers are telling you, you know what you have to do. You have to listen to what the distributors think. You can’t build a company on just how you see it in your mind.”
Jeunesse Global: Youthful Aging
The founders of Jeunesse™ Global have a special fondness for baby boomers—the company’s best customers.
Husband and wife team Randy Ray and Wendy Lewis, now CEO and Chief Operating Officer, respectively, founded Jeunesse in September 2009 to market an anti-aging serum, Luminesce™. The couple learned about Luminesce from its creator, Dr. Nathan Newman, a world-renowned cosmetic surgeon. Ray was considering a trip to Singapore for stem cell treatments for his injured knee, but he heard about Newman’s work with stem cells. He visited Newman in hopes that he could receive the treatment he was seeking closer to home. That discussion led to the foundation of Jeunesse. Since then the company has expanded the product line, maintaining focus on anti-aging solutions based on cutting-edge science, such as adult stem cell technology, DNA repair and nutrigenomics. Products are made in the United States and are exclusively formulated for Jeunesse.
The company, located in Altamonte Springs, Fla., is fully operational in 11 countries across the globe, with shipping available to 81 countries. In 2011 its 92,000 salespeople produced $65 million in net sales. Jeunesse uses a single-level compensation structure. Earlier this year (2012), Jeunesse acquired direct seller Great Life International.
(Source: Direct Selling News is the industry’s trusted source for news and information, including the annual DSN Global 100 Ranking of the top direct selling companies in the world.)
(Serving the Direct Selling and Network Marketing Executive Since 2004 Volume 8, Issue 10
• October 2012)
• October 2012)
The Most Influential Women in Direct Selling
Wendy Lewis admits it. She’s a serial entrepreneur. The summer camp she started from her parents’ back patio when she was 8 foreshadowed a lucrative career building companies and selling them. Lewis laughs about it now. “I charged neighborhood kids to come make arts and crafts projects and play games like Mother May I and Red Light, Green Light,” she says.
In the ’80s and ’90s, Lewis’ medical software and computer hardware maintenance companies both ranked nationally for performance and both sold. Lewis tried retirement, but it didn’t stick. Expertise in mathematics and statistics had Lewis back in the entrepreneurial game developing back-office software for companies with a multilevel marketing structure and constructing compensation plans.
Launching Jeunesse Global was a natural progression. “When we did this, it was more for the gratitude we feel and to help other people achieve their goals and be successful,” Lewis says. “I love working with the sales force distributors and leaders, helping them find personal success and seeing people who have never been successful rise and become successful entrepreneurs.
“What this industry does for people is make it a level playing field. It doesn’t matter if you have a Ph.D. or graduated high school. If you can listen and learn how to do the business, you can be extremely successful,” she says.
But, Lewis believes, “Personal development needs to transcend to our corporate employees as well as the salesforce.” Lewis loves to hire women, but sometimes it’s not easy to find them for high-level positions. “I think the problem is women are still trying to gain the self-confidence to let their voices be heard. They are often afraid to be assertive, afraid of criticism. I even find that in myself sometimes.”
Admiration for…
Her mother: “She taught me the most important things: compassion, patience and independence. I hope that’s what I’ve taught my daughter. Be your own person, have your own career and your own life besides having a husband or significant other.”
Hillary Clinton: “Not necessarily from a political standpoint, but I respect that she is brilliant. It takes a lot of independence, compassion and intelligence. First we saw her as the wife of a president, but now we see her as a person who can do so much more in her own right, not just as the first lady.”
On Building a Company…
“If you listen to what the customers are telling you, you know what you have to do. You have to listen to what the distributors think. You can’t build a company on just how you see it in your mind.”
Jeunesse Global: Youthful Aging
The founders of Jeunesse™ Global have a special fondness for baby boomers—the company’s best customers.
Husband and wife team Randy Ray and Wendy Lewis, now CEO and Chief Operating Officer, respectively, founded Jeunesse in September 2009 to market an anti-aging serum, Luminesce™. The couple learned about Luminesce from its creator, Dr. Nathan Newman, a world-renowned cosmetic surgeon. Ray was considering a trip to Singapore for stem cell treatments for his injured knee, but he heard about Newman’s work with stem cells. He visited Newman in hopes that he could receive the treatment he was seeking closer to home. That discussion led to the foundation of Jeunesse. Since then the company has expanded the product line, maintaining focus on anti-aging solutions based on cutting-edge science, such as adult stem cell technology, DNA repair and nutrigenomics. Products are made in the United States and are exclusively formulated for Jeunesse.
The company, located in Altamonte Springs, Fla., is fully operational in 11 countries across the globe, with shipping available to 81 countries. In 2011 its 92,000 salespeople produced $65 million in net sales. Jeunesse uses a single-level compensation structure. Earlier this year (2012), Jeunesse acquired direct seller Great Life International.
(Source: Direct Selling News is the industry’s trusted source for news and information, including the annual DSN Global 100 Ranking of the top direct selling companies in the world.)
(Serving the Direct Selling and Network Marketing Executive Since 2004 Volume 8, Issue 10
• October 2012)
Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.
The following contains the ranking for the 2016 DSN Global 100 (based on 2015 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.
2016 Rank | Company Name- 2015 Revenue(USD$) | 2015 Revenue |
| 1 |
Amway ($9.50 Billion)
|
$9.50B
|
2
|
Avon + ($6.16 Billion)
|
$6.16B
|
3
|
Herbalife ($4.47 Billion)
|
$4.47B
|
4
|
Vorwerk ($4.00 Billion)
|
$4.00B
|
5
|
Infinitus ($3.88 Billion)
|
$3.88B
|
6
|
Mary Kay ($3.70 Billion)
|
$3.70B
|
7
|
Perfect ($3.58 Billion)
|
$3.58B
|
8
|
Natura ($2.41 Billion)
|
$2.41B
|
9
|
Tupperware ($2.28 Billion)
|
$2.28B
|
10
|
Nu Skin ($2.25 Billion)
|
$2.25B
|
11
|
Tiens ($1.55 Billion)
|
$1.55B
|
12
|
Primerica ($1.41 Billion)
|
$1.41B
|
13
|
Ambit Energy ($1.40 Billion)
|
$1.40B
|
14
|
Oriflame ($1.35 Billion)
|
$1.35B
|
15
|
Belcorp ($1.20 Billion)
|
$1.20B
|
16
|
Telecom Plus ($1.17 Billion)
|
$1.17B
|
17
|
New Era ($1.16 Billion)
|
$1.16B
|
18
|
Jeunesse ++ ($1.09 Billion)
|
$1.09B
|
19
|
New Avon + ($1.01 Billion)
|
$1.01B
|
20
|
Young Living ($1.00 Billion)
|
$1.00B
|
21
|
USANA ($918 Million)
|
$918M
|
22
|
Isagenix ($890 Million)
|
$890M
|
23
|
Stream ($866 Million)
|
$866M
|
24
|
DXN ($862 Million)
|
$862M
|
25
|
Pola ($823 Million)
|
$823M
|
26
|
ACN ($821 Million)
|
$821M
|
27
|
Market America ($791 Million)
|
$791M
|
28
|
Team Beachbody ($780 Million)
|
$780M
|
29
|
It Works! ($748 Million)
|
$748M
|
30
|
Yanbal ($747 Million)
|
$747M
|
31
|
AdvoCare ($719 Million)
|
$719M
|
32
|
WorldVentures ($693 Million)
|
$693M
|
33
|
Rodan + Fields ($624 Million)
|
$624M
|
34
|
Yandi ($597 Million)
|
$597M
|
35
|
Miki ($578 Million)
|
$578M
|
36
|
Team National ($549 Million)
|
$549M
|
37
|
Apollo ($538 Million)
|
$538M
|
38
|
Nerium ($516 Million)
|
$516M
|
38
|
Thirty-One Gifts ($516 Million)
|
$516M
|
40
|
Arbonne ($502 Million)
|
$502M
|
41
|
Forbes Lux Group ($501 Million)
|
$501M
|
42
|
Rolmex ($448 Million)
|
$448M
|
43
|
Scentsy ($429 Million)
|
$429M
|
44
|
Omnilife ($406 Million)
|
$406M
|
45
|
YOFOTO ($399 Million)
|
$399M
|
46
|
Plexus ($384 Million)
|
$384M
|
47
|
PM International ($350 Million)
|
$350M
|
48
|
Le-Vel ($349 Million)
|
$349M
|
49
|
Naturally Plus ($339 Million)
|
$339M
|
50
|
Merro ($328 Million)
|
$328M
|
51
|
For Days ($325 Million)
|
$325M
|
51
|
Nature's Sunshine ($325 Million)
|
$325M
|
53
|
Viridian Energy ($324 Million)
|
$324M
|
54
|
4Life Research ($321 Million)
|
$321M
|
55
|
Kang Ting ($308 Million)
|
$308M
|
56
|
LR Health & Beauty ($306 Million)
|
$306M
|
57
|
Resgreen ($299 Million)
|
$299M
|
58
|
AnRan ($296 Million)
|
$296M
|
59
|
PartyLite ($273 Million)
|
$273M
|
60
|
NHT Global ($265 Million)
|
$265M
|
61
|
Family Heritage Life ($254 Million)
|
$254M
|
62
|
Pro-Health ($251 Million)
|
$251M
|
63
|
Southwestern ($225 Million)
|
$225M
|
64
|
Jamberry ($224 Million)
|
$224M
|
65
|
CUTCO ($204 Million)
|
$204M
|
66
|
Take Shape For Life ($202 Million)
| $202M |
67
|
Menard Cosmetics ($198 Million)
|
$198M
|
68
|
Hy Cite ($195 Million)
|
$195M
|
69
|
LifeVantage ($190 Million)
|
$190M
|
70
|
Noevir ($189 Million)
|
$189M
|
71
|
Mannatech ($180 Million)
|
$180M
|
72
|
For You ($179 Million)
|
$179M
|
73
|
Naris Cosmetics ($178 Million)
|
$178M
|
74
|
Princess House ($170 Million)
|
$170M
|
75
|
Longrich ($167 Million)
|
$167M
|
76
|
Pure Romance ($164 Million)
|
$164M
|
77
|
World Global Network ($157 Million)
|
$157M
|
78
|
Youngevity ($156 Million)
|
$156M
|
79
|
Charle ($154 Million)
|
$154M
|
80
|
Giffarine ($153 Million)
|
$153M
|
81
|
Kangmei ($151 Million)
|
$151M
|
81
|
Seacret ($151 Million)
|
$151M
|
83
|
Kasley Ju ($149 Million)
|
$149M
|
84
|
BearCere' Ju ($145 Million)
|
$145M
|
85
|
JRJR Networks ($140 Million)
|
$140M
|
86
|
Diana ($139 Million)
|
$139M
|
87
|
Alphay International ($135 Million)
|
$135M
|
88
|
Zija ($129 Million)
|
$129M
|
88
|
Maruko ($129 Million)
|
$129M
|
90
|
FuXion Biotech ($116 Million)
|
$116M
|
91
|
ARIIX ($112 M)
|
$112M
|
92
|
Golden Sun ($108M)
|
$108M
|
93
|
Loveast ($105M)
|
$105M
|
94
|
Ideality ($104M)
|
$104M
|
95
|
Jimon ($90M)
|
$90M
|
95
|
Ten Fu Tenmax ($90M)
|
$90M
|
97
|
Koyo-Sha ($83M)
|
$83M
|
98
|
Vision Int'l People Group ($81M)
|
$81M
|
98
|
Zurvita ($81M)
|
$81M
|
100
|
Total Life Changes ($77Million)
|
$77M
|
+ At the end of 2015, Avon Products sold its North American business to Cerberus Capital Management. New Avon is now a privately held company. The revenue figures listed here reflect Avon Products’ year-end filing with the SEC.
++ Jeunesse’s $1.09 billion in net sales revenue includes $73.10 million in acquisition revenue.
Note: The final 2016 Global 100 list will be published in our June 2016 issue of Direct Selling News.
++ Jeunesse’s $1.09 billion in net sales revenue includes $73.10 million in acquisition revenue.
Note: The final 2016 Global 100 list will be published in our June 2016 issue of Direct Selling News.
On February 6, 2012, Jeunesse Global announced that it had acquired an MLM company by the name of Great Life International, a fellow member of the Direct Selling Association (DSA). A well-respected company within the network marketing industry, Great Life International is the original producer of VIDACELL®, a unique food supplement that boasts numerous health benefits. Thanks to the merger, Jeunesse Global has now significantly increased its distributor base and number of fully operational office locations.
Jeunesse sees the move as a positive one that will allow for the provision of an even broader range of products and services to its members. Joining forces with GreatLife International will also enable the Company to further drive growth in strategic global markets and provide its Distributors with many new services, products, and benefits in the near future, including additional and stronger career opportunities. Jeunesse Global’s mission to “enhance the health and vitality of people worldwide by offering financial stability through a ‘new economy’ business platform and youth-enhancing products based on innovative technologies,” remains unchanged.
A corporate spokesperson has confirmed that Jeunesse’s Financial Rewards Plan, day-to-day operations, and executive management team will not change as a result of this exciting new development, and that Jeunesse will continue to operate its business as usual–striving to achieve the highest level of dedication, professionalism, and excellence possible. “After careful consideration, we are confident that this decision will result in a great new opportunity that will provide additional value to both Jeunesse and its Distributors. Combined, our two organizations will have better ability to draw in, retain, and motivate great people,” said Wendy Lewis, co-founder and COO of Jeunesse Global. “We’re excited to be able to maintain the same quality of service and products our members have come to expect from us.”
Jeunesse Global extends a warm welcome to the GreatLife International community
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