Wendy Lewis admits it.

Jeunesse Global’s Wendy Lewis . (DSN Volume 8, Issue 10
• October 2012)

The Most Influential Women in Direct Selling



Wendy Lewis admits it. She’s a serial entrepreneur. The summer camp she started from her parents’ back patio when she was 8 foreshadowed a lucrative career building companies and selling them. Lewis laughs about it now. “I charged neighborhood kids to come make arts and crafts projects and play games like Mother May I and Red Light, Green Light,” she says. 

In the ’80s and ’90s, Lewis’ medical software and computer hardware maintenance companies both ranked nationally for performance and both sold. Lewis tried retirement, but it didn’t stick. Expertise in mathematics and statistics had Lewis back in the entrepreneurial game developing back-office software for companies with a multilevel marketing structure and constructing compensation plans. 

Launching Jeunesse Global was a natural progression. “When we did this, it was more for the gratitude we feel and to help other people achieve their goals and be successful,” Lewis says. “I love working with the sales force distributors and leaders, helping them find personal success and seeing people who have never been successful rise and become successful entrepreneurs. 

“What this industry does for people is make it a level playing field. It doesn’t matter if you have a Ph.D. or  graduated high school. If you can listen and learn how to do the business, you can be extremely successful,” she says. 

But, Lewis believes, “Personal development needs to transcend to our corporate employees as well as the salesforce.” Lewis loves to hire women, but sometimes it’s not easy to find them for high-level positions. “I think the problem is women are still trying to gain the self-confidence to let their voices be heard. They are often afraid to be assertive, afraid of criticism. I even find that in myself sometimes.” 

Admiration for… 
Her mother: “She taught me the most important things: compassion, patience and independence. I hope that’s what I’ve taught my daughter. Be your own person, have your own career and your own life besides having a husband or significant other.” 

Hillary Clinton: “Not necessarily from a political standpoint, but I respect that she is brilliant. It takes a lot of independence, compassion and intelligence. First we saw her as the wife of a president, but now we see her as a person who can do so much more in her own right, not just as the first lady.” 

On Building a Company… 
“If you listen to what the customers are telling you, you know what you have to do. You have to listen to what the distributors think. You can’t build a company on just how you see it in your mind.”

Jeunesse Global: Youthful Aging 
The founders of Jeunesse™ Global have a special fondness for baby boomers—the company’s best customers. 

Husband and wife team Randy Ray and Wendy Lewis, now CEO and Chief Operating Officer, respectively, founded Jeunesse in September 2009 to market an anti-aging serum, Luminesce™. The couple learned about Luminesce from its creator, Dr. Nathan Newman, a world-renowned cosmetic surgeon. Ray was considering a trip to Singapore for stem cell treatments for his injured knee, but he heard about Newman’s work with stem cells. He visited Newman in hopes that he could receive the treatment he was seeking closer to home. That discussion led to the foundation of Jeunesse. Since then the company has expanded the product line, maintaining focus on anti-aging solutions based on cutting-edge science, such as adult stem cell technology, DNA repair and nutrigenomics. Products are made in the United States and are exclusively formulated for Jeunesse. 

The company, located in Altamonte Springs, Fla., is fully operational in 11 countries across the globe, with shipping available to 81 countries. In 2011 its 92,000 salespeople produced $65 million in net sales. Jeunesse uses a single-level compensation structure. Earlier this year (2012), Jeunesse acquired direct seller Great Life International.
(Source: Direct Selling News is the industry’s trusted source for news and information, including the annual DSN Global 100 Ranking of the top direct selling companies in the world.)
(Serving the Direct Selling and Network Marketing Executive Since 2004 Volume 8, Issue 10
• October 2012)

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2016 DSN Global 100 (based on 2015 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.

2016 Rank

Company Name- 2015 Revenue(USD$)

2015 Revenue

1	Amway  ($9.50  Billion)	$9.50B
2	Avon +   ($6.16 Billion)	$6.16B
3	Herbalife ($4.47 Billion)	$4.47B
4	Vorwerk ($4.00 Billion)	$4.00B
5	Infinitus ($3.88 Billion)	$3.88B
6	Mary Kay ($3.70 Billion)	$3.70B
7	Perfect ($3.58 Billion)	$3.58B
8	Natura ($2.41 Billion)	$2.41B
9	Tupperware  ($2.28 Billion)	$2.28B
10	Nu Skin ($2.25 Billion)	$2.25B
11	Tiens ($1.55 Billion)	$1.55B
12	Primerica ($1.41 Billion)	$1.41B
13	Ambit Energy ($1.40 Billion)	$1.40B
14	Oriflame ($1.35 Billion)	$1.35B
15	Belcorp ($1.20 Billion)	$1.20B
16	Telecom Plus ($1.17 Billion)	$1.17B
17	New Era ($1.16 Billion)	$1.16B
18	Jeunesse ++ ($1.09 Billion)	$1.09B
19	New Avon +  ($1.01 Billion)	$1.01B
20	Young Living  ($1.00 Billion)	$1.00B
21	USANA  ($918 Million)	$918M
22	Isagenix ($890 Million)	$890M
23	Stream  ($866 Million)	$866M
24	DXN  ($862 Million)	$862M
25	Pola  ($823 Million)	$823M
26	ACN  ($821 Million)	$821M
27	Market America  ($791 Million)	$791M
28	Team Beachbody  ($780 Million)	$780M
29	It Works!  ($748 Million)	$748M
30	Yanbal  ($747 Million)	$747M
31	AdvoCare  ($719 Million)	$719M
32	WorldVentures  ($693 Million)	$693M
33	Rodan + Fields  ($624 Million)	$624M
34	Yandi  ($597 Million)	$597M
35	Miki  ($578 Million)	$578M
36	Team National  ($549 Million)	$549M
37	Apollo  ($538 Million)	$538M
38	Nerium  ($516 Million)	$516M
38	Thirty-One Gifts  ($516 Million)	$516M
40	Arbonne  ($502 Million)	$502M
41	Forbes Lux Group  ($501 Million)	$501M
42	Rolmex  ($448 Million)	$448M
43	Scentsy  ($429 Million)	$429M
44	Omnilife  ($406 Million)	$406M
45	YOFOTO  ($399 Million)	$399M
46	Plexus ($384 Million)	$384M
47	PM International ($350 Million)	$350M
48	Le-Vel  ($349 Million)	$349M
49	Naturally Plus  ($339 Million)	$339M
50	Merro  ($328 Million)	$328M
51	For Days  ($325 Million)	$325M
51	Nature's Sunshine ($325 Million)	$325M
53	Viridian Energy ($324 Million)	$324M
54	4Life Research  ($321 Million)	$321M
55	Kang Ting  ($308 Million)	$308M
56	LR Health & Beauty  ($306 Million)	$306M
57	Resgreen  ($299 Million)	$299M
58	AnRan  ($296 Million)	$296M
59	PartyLite  ($273 Million)	$273M
60	NHT Global  ($265 Million)	$265M
61	Family Heritage Life ($254 Million)	$254M
62	Pro-Health  ($251 Million)	$251M
63	Southwestern  ($225 Million)	$225M
64	Jamberry  ($224 Million)	$224M
65	CUTCO  ($204 Million)	$204M
66	Take Shape For Life  ($202 Million)	$202M
67	Menard Cosmetics  ($198 Million)	$198M
68	Hy Cite ($195 Million)	$195M
69	LifeVantage  ($190 Million)	$190M
70	Noevir  ($189 Million)	$189M
71	Mannatech  ($180 Million)	$180M
72	For You  ($179 Million)	$179M
73	Naris Cosmetics  ($178 Million)	$178M
74	Princess House  ($170 Million)	$170M
75	Longrich  ($167 Million)	$167M
76	Pure Romance  ($164 Million)	$164M
77	World Global Network  ($157 Million)	$157M
78	Youngevity  ($156 Million)	$156M
79	Charle  ($154 Million)	$154M
80	Giffarine  ($153 Million)	$153M
81	Kangmei  ($151 Million)	$151M
81	Seacret  ($151 Million)	$151M
83	Kasley Ju  ($149 Million)	$149M
84	BearCere' Ju  ($145 Million)	$145M
85	JRJR Networks  ($140 Million)	$140M
86	Diana  ($139 Million)	$139M
87	Alphay International  ($135 Million)	$135M
88	Zija  ($129 Million)	$129M
88	Maruko  ($129 Million)	$129M
90	FuXion Biotech   ($116 Million)	$116M
91	ARIIX   ($112 M)	$112M
92	Golden Sun  ($108M)	$108M
93	Loveast   ($105M)	$105M
94	Ideality  ($104M)	$104M
95	Jimon   ($90M)	$90M
95	Ten Fu Tenmax  ($90M)	$90M
97	Koyo-Sha  ($83M)	$83M
98	Vision Int'l People Group  ($81M)	$81M
98	Zurvita  ($81M)	$81M
100	Total Life Changes  ($77Million)	$77M

+ At the end of 2015, Avon Products sold its North American business to Cerberus Capital Management. New Avon is now a privately held company. The revenue figures listed here reflect Avon Products’ year-end filing with the SEC.                       

++ Jeunesse’s $1.09 billion in net sales revenue includes $73.10 million in acquisition revenue.

Note: The final 2016 Global 100 list will be published in our June 2016 issue of Direct Selling News.

On February 6, 2012, Jeunesse Global announced that it had acquired an MLM company by the name of Great Life International, a fellow member of the Direct Selling Association (DSA). A well-respected company within the network marketing industry, Great Life International is the original producer of VIDACELL®, a unique food supplement that boasts numerous health benefits. Thanks to the merger, Jeunesse Global has now significantly increased its distributor base and number of fully operational office locations.

Jeunesse sees the move as a positive one that will allow for the provision of an even broader range of products and services to its members. Joining forces with GreatLife International will also enable the Company to further drive growth in strategic global markets and provide its Distributors with many new services, products, and benefits in the near future, including additional and stronger career opportunities. Jeunesse Global’s mission to “enhance the health and vitality of people worldwide by offering financial stability through a ‘new economy’ business platform and youth-enhancing products based on innovative technologies,” remains unchanged.

A corporate spokesperson has confirmed that Jeunesse’s Financial Rewards Plan, day-to-day operations, and executive management team will not change as a result of this exciting new development, and that Jeunesse will continue to operate its business as usual–striving to achieve the highest level of dedication, professionalism, and excellence possible. “After careful consideration, we are confident that this decision will result in a great new opportunity that will provide additional value to both Jeunesse and its Distributors. Combined, our two organizations will have better ability to draw in, retain, and motivate great people,” said Wendy Lewis, co-founder and COO of Jeunesse Global.  “We’re excited to be able to maintain the same quality of service and products our members have come to expect from us.”

Jeunesse Global extends a warm welcome to the GreatLife International community

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Founders : Why Jeunesse Was Founded

Jeunesse's Birthday : 09.09.09.09 (tt.dd.mm.yy)
[9:00pm.09th.(September).2009]

(video transcript)

(Wendy): We started Jeunesse for two reasons. The first was to help the distributors reach their dream and also to feed children around the world. 
(Randy): Wendy and I went out to California because I was meeting this doctor to have stem cells injections in my knee and in the process of discussing what stem cells can do for one, he mentioned that he had created a serum that he sold to his patients in his practice. And we thought that's something that a lot of people could use around the world. The rest is history as they say. It took off like a rocket.
(Wendy): My role is to make sure everything's running properly . So I worlk more with the operational side. Randy is more fun, I'm kind of boring. 
(Randy): I sure am more fun!
(Wendy): He's always telling jokes and having fun and I'm the serious one in the group. 
(Randy): It's an excellent combination. We are really, really ideally suited for each in every regard and besides that, you being my best friend helps a lot. 
(Wendy): Yeah! and we work together seven days a week, three hundred sixty five days a year.
(Randy): You are wonderful!
(Wendy): Yeah, and you're so wonderful, so we both happy.
(Randy): (smiling) Ooohhh ..... Several people have referred to Wendy and I as the mom-and-pap of Jeunesse. And they look at us as that we are the head of the family. 
(Wendy): We feel that part of our job is to take care of them. And make sure they have the best opportunity, the best products. So, it's kind of nurturing thing and we are one big family.
(Randy): Our entire approach has always been that we want to have a distributor-centric company in the distributors do well. As a by-product, the company should do well. I think our responsibility is to provide the tools for the people to go out and earn a living and build their dream. And if you think about the ripple effect that has on their family, their extended family, and the whole community that they live in, that's, that's powerful! That's very powerful. 
(Wendy): I can tell you this, that, I don't see retirement in our future. We tried three times, didn't work. But we like working. Our goal is to get to at least a billion and then beyond because that will say, we have opened in a lot of countries and a lot of people are profiting and doing well and living jeunesse and generation young. We want them to feel good, live longer, enjoy life. What makes us a success today is the same thing that will make us a success in the future.  It is the distributors. It is their passion, their love, their hard work that makes us successful. We want others to achieve whatever their dreams are , too, because we've been so lucky to achieve our dreams. That's what keep us passionate and keep us going. 



“There are a lot of players in the game of life and they all collectively have a lot to do with what happens to us."
-RANDY RAY, Founder.

Randy Ray
Founder - CEO
Chief Executive Officer

Randy Ray has a Bachelor of Science degree in Computer Science and a Bachelor of Arts degree in Psychology. He has over forty-two years of experience in the computer industry designing, selling, and installing in excess of $900,000,000 worth of computer hardware and software.  
Some prominent owners of these major systems include NASA (Space Shuttle Launch Processing System), Red Lobster Inns of America, DOT (National Wheel Rail Simulator System), Personal Blood Storage, and Intercommunity Cancer Centers of America (ICCA).

Randy received awards as Florida Businessman of the Year in both 2003 and 2004 and is listed in International Who's Who.

Randy has been involved with multi-level marketing for eighteen years, including co-owning MarketQ, Inc. with Wendy Lewis. He has provided service and support to the industry with back office software, commission processing, and full customer service.

Randy and Wendy have continuously created a unique business opportunity for thousands of distributors in countries all over the world. He has worked directly with large companies, corporations, and industry experts, implementing the latest in innovative technologies to increase efficiency and improve productivity. As a direct result of their efforts, they have experienced rapid growth on a global scale.Working together in a mutually beneficial and collaborative partnership, Randy and Wendy continue to provide new and sustainable business opportunities to people worldwide.

According to many Leadership has been described as “a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task".




Wendy Lewis
Founder - COO
Chief Operations Officer

Wendy Lewis graduated from the University of Pennsylvania with a BA in Sociology and Mathematics, and later earned a Master's Degree in Educational Psychology, Statistics, and Measurement from Temple University.  
In 1985, Wendy and Randy formed AMSC (Automated Medical Systems Consultants). Wendy served as the President as well as the Director of Customer Operations, and was responsible for all the training and support activities. AMSC was well-known in the medical community for providing the best customer service in the network of 450 medical manager dealers. Their company was the number one medical practice management supplier in both sales and service for eight consecutive years until they sold the company in 1994.

Wendy and Randy started their multi-level marketing adventures eighteen years ago as distributors and then owners of MLM companies and support companies. Under their visionary leadership, these companies have flourished. With offices and distribution centers operating worldwide and a network of more than 500,000 distributors in 215 countries and territories, they have paid out over $122.5 million in commissions. Multi-lingual customer support, in-house shipping, on-staff professional software programmers, and a proprietary web-based Back Office system are only a few of the many examples of what they have accomplished.

Over the years, Wendy and Randy have been active donating financial assistance, fundraising, participating in hands-on volunteer work, and launching a global ecological campaign to benefit several charitable organizations. Most recently, they launched Jeunesse’s very own non-profit charity–Jeunesse Kids–which is dedicated to reaching out to children in need, both internationally and domestically.

Wendy Lewis , one of direct selling's most influential women.
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