Internet Marketing

“知己知彼，百战不殆” – 孙子
“Know yourself and know your enemy and a 
hundred battles would not even begin”– Sun Zi

This is a commonly misunderstood quote by the 
great strategist, Sun Zi. Many business owners 
and marketers have understood this as advice to 
know your enemy. As a result, great effort has 
been spent on knowing the competitors of the 
company. On the contrary, the emphasis in this 
quote is given to knowing yourself first. When 
you know yourself, you will know your strengths 
and the options that you have available. 

So where do you start as an internet marketer? 
It starts with knowing yourself. What are your 
dreams? You may have forgotten or shelved your 
childhood dreams and ambitions. These dreams 
and ambitions can give you some insight about 
yourself. 

When I was growing up, I used to play computer 
games like Theme Hospital, SimCity 3000 and 
Roller Coaster Tycoon. All these games were 
similar as it involved building a system, letting it 
run and achieving the objective of the game. 
Even when I played war strategy games like 
'Command and Conquer', I was more interested 
in building up my base and fortifying it rather 
than destroying the enemy in a short and decisive 
skirmish. 
This gave me an understanding of myself. It 
helped me to understand that I like building 
systems and observing how the system runs by 
itself to achieve the objectives.

Today, my line of work is similar. I get to build 
Google advertising campaigns for my clients and 
subsequently, observe how my campaigns 
generate sales leads. With the data that is 
generated from the ad campaigns, I would 
optimize the campaigns and further enhance the 
performance of the campaigns to increase the 
number of sales leads generated.

Knowing your interest can give you clues about 
where you can start. For many people, faith is an 
integral part of their lives. For me, my Christian 
faith is a large part of my life. I love Jesus and I 
love getting to know Him better. This sometimes 
involved reading books about how people have 
experienced the love of Jesus and other books 
about how people have received physical healing
from Jesus.
Because of my interest in Christianity, I chose 
this as my niche when I first started out with 
affiliate marketing. I created a website where I 
wrote about Christianity and wrote reviews about 
the Christian books that I read. I also included 
Amazon links to those books so that my readers 
could buy those items from Amazon using my 
affiliate link. When a purchase was made using
my affiliate link, I would earn a commission 
from Amazon for promoting the sale of the item.
Your interests can give you clues to the niches 
that you can choose. For example, if you’re a 
body builder, you can start a website and a 
YouTube channel about bodybuilding. You can 
talk about the common mistakes that people 
make and what they should do to build the body 
that they want. Along the way, you can promote 
products that they can use to help them to 
achieve their goals. You can get these products 
from various sources. You can look at affiliate 
programmes with fitness products and training 
programmes. Or you can buy these products and 
sell them using an e-commerce site or on 
Amazon and eBay. Or you might be able to find 
a multi-level marketing programme with good 
nutrition products that you can promote using 
your website and your YouTube channel. There 
are many options that you can explore and I am
sure that you will enjoy the process. 

What are your strengths?
Knowing your strengths can help to give you 
some direction in your internet marketing career 
too. Through my years in school, I knew that I 
am good with numbers. I practiced many math 
questions and I would know intuitively if a
solution is calculated wrongly.
Currently, as an owner of a Google Advertising 
Agency, my work involves numbers. Google 
advertising generates many statistics that are not 
personally identifiable. These collated statistics 
allows me to know which of my ads are working 
well and which are not. The numbers give me 
insights to improve on the ads and increase the 
sales leads generated from the ads.
Take 10 minutes now to do some reflection about 
yourself and answer these 3 questions:

1. What are your dreams?
2. What are your interests?
3. What are your strengths?

Try to list 5 answers for each of the above 
questions. Remember, there are no right or 
wrong answers. The whole objective of doing 
this exercise is to know yourself better and to 
give you clues about what you can do in your 
internet marketing career.
Next, make a small investment in yourself by 
doing this marketing “personality
test”. I don’t make any affiliate commissions by 
recommending this test to you. I have however, 
taken this test and I found it useful in 
understanding my marketing preferences. It also 
helped me to understand the marketing 
preferences of my team mates and this helped us 
in allocating work within the agency.
I believe that you will find your personality test 
result to be useful as well. This test will reveal 
some of the marketing activities that you should 
pursue and those that you should avoid. To take 
the marketing “personality test”, visit:
www.marketingDNAtest.com

Finally, I want to encourage you to start 
somewhere. We do sometimes fall into analysis 
paralysis and over analyse things. Don’t be 
afraid to start. When you start doing something, 
you will learn from the experience and you’ll 
know yourself better. If you keep analyzing your 
options, you might find yourself thinking in 
circles and you may never conclude. You’ll never 
know if you never try.
So, take a step and start trying something. When 
you start doing something related to internet 
marketing, give yourself some time to get good 
at it.
Everyone needs some time to get good at a skill 
before you start making money out of it. If you 
need to make ends meet, it might be good to keep a day job or a part time job to help make ends meet while you work on your internet marketing skills. When your skills are creating enough value for you to be paying your expenses with your earnings from internet marketing, it’ll be a good time for you to consider if you still want to keep your day job or your part
time job. This journey will allow you to know yourself better and to grow in the process. Remember to have fun and enjoy the journey!

Ye Fuda
CEO and Founder of Midas SEM
Learn to attract your first customer


A Customized Communication Profile 
for Sales & Marketing Professionals

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Perry Marshall wrote the world's best-selling books on both Google AdWords and Facebook advertising. The Marketing DNA Test is his latest innovation for helping sales people, marketers and entrepreneurs flourish in their gifted zone.

Many sales and marketing courses SAY "everyone can do it" and "this works for everyone" and "this is a system and the system never fails."

The truth is, if something's worth paying money for, NOT anyone can do it, nor should they. There are some sales and marketing tasks that you excel at and others that drive you crazy.

I personally spent years doing sales jobs I would NEVER be good at, ever. Even today as one of the highest paid marketing consultants in the world, I would still struggle with those jobs.

Even if you are brand new, a combination of selling skills you already have place you in the top 10%. You just need to know what your key skills are and what arena you should compete in.

Should you be...

Writing advertising copy?
Selling face to face?
Giving webinars?
Producing video?
Buying Pay Per Click traffic?
Flogging Social Media?
Speaking at conferences?
Designing websites?
Creating new products?
Negotiating?

The Marketing DNA Test answers this and shows what to pursue and what to avoid. It also helps you assign tasks to employees and find freelancers and team members who bring exactly what you lack.



MarketingDNAtest.com is a service of Perry S. Marshall & Associates which consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. Perry is the world's best selling author and most quoted expert on Google AdWords. His work is referenced in the New York Times, Forbes, the Washington Post and Fast Company.



Our test is designed to assess specific strengths and weaknesses for marketers and sales people so we might provide the materials and training most specific to your needs. We offer a slew of superbly, customized materials as a way of introducing you to our world. Take the Test Now to see how we can help you become a prevailing force in marketing today.

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"I recommend Perry Marshall’s Marketing DNA test – the analysis is quite interesting, and you’ll learn some things about your preferences which don’t surface in the Strengths and DiSC assessments. For example, his assessment gives you a lot more insights into how you like to create content and present it. You’ll also love Perry’s edgy writing. This is not your typical HR-speak stuff. Everyone person I know who’s taken this reports that it nailed them and gave them confidence to do more with the way they are naturally wired."

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Kathleen Andres Testimonial

Bottled Water

Wasted money, wasted health

It is no secret that bottled water is a cash cow for big business and industry. Incredibly, it often sells for three times the price of gasoline, and more and more of us are guzzling it at an increasing rate. Already worth over $500 billion, the bottled water industry is 30 percent larger than the pharmaceutical industry and is one of the fastest growing and least regulated industries in the world.

Marketing and fear are the two main reasons bottled water sells so well. As our anxiety grows over the health of our families and the state of the environment, unscrupulous private companies are quick to exploit those worries with expensive solutions of dubious merit. Why else would someone pay up to 10,000 times more for something that in most cases they can get for a fraction of a penny by simply turning on a tap? People complain all day long about the price of gas but rarely complain about getting scammed by the bottled water outfits. Go figure.

At the Wolfe Clinic our main concerns are the positive or negative health consequences of the water we consume. Water is the most important compound you put into your body. Therefore, it follows that health-wise water will either be the best or the nastiest thing that you consume. But before we discuss affordable, healthier choices, we should first have a better understanding of the many problems associated with bottled water.

The Economics of Bottled Water

Big Water is mighty big and bottling water is a very lucrative business. A December 2006 report published by Sustain, a sustainable food and farming group, claims that bottled water consumption worldwide has increased 250 percent (from 58 billion litres in 1994 to 144 billion in 2002), largely as a result of successful marketing. The report says that bottled water is marketed as a fashion accessory for health-conscious consumers with discerning palates. Laurie Ries, a marketing consultant quoted in the Polaris Institute’s 2005 “Inside the Bottle” report, describes bottled water as “America’s most affordable status symbol.”

We really have to scratch our heads in wonder. How in the heck did they ever get the public to accept paying up to $3.00 for a bottle of tap water? I personally find that offensive! There are no ingredients in it. There is no product development involved. There is no research involved. (The filtration systems they use are old technology.)

So, what accounts for this phenomenal success? The convenience of easily portable bottled water is one reason. Also, Americans consider bottled water healthier than the alternatives. In a recent Harris survey, more than twice as many Americans associated a healthy lifestyle with bottled water rather than milk. Obesity concerns have dulled demand for sweetened soft drinks and juices, while advertisers have played up the connection between fitness and drinking water. The message: It’s healthy to sweat, and to drink bottled water. And, of course, they play on our fears; fear of disease and contamination. Unfortunately, no one is taking time to educate the consumer about the different types of water on the market and their real effects on your vital health.

While initially the bottled water industry was selling mainly spring water, today the major vendors such as Coke and Pepsi are “purifying” and bottling good old tap water. The success and compelling economics of selling municipal water convinced other participants to follow suit, reducing the amount of actual spring water on the market.

Paradoxically, both Dasani (Coke’s water label) and Aquafina (Pepsi Co’s) are simply reprocessed tap water. Consumers are paying inflated prices for something they have already paid for through their own municipal taxes – ordinary tap water. It has simply been filtered, mineralized (in Coke’s case), de-mineralized, bottled and neatly packaged for sale. Bottled water corporations falsely imply that these ‘proprietary’ treatment processes are elaborate, thereby justifying the higher cost of their products (bottled water is up to 10,000 times more expensive than tap water). Yet, the industry’s treatment processes do not guarantee that bottled water is safer than tap water. In fact, a number of studies have demonstrated that bottled water is often less safe.


Think about it for a second. There is something seriously wrong here. The majority of the bottle water we drink (Dasani, Aquafina, and a few others) are all made from water taken from the public water system. In many bottling plants the municipality only gets money for a permit to take water, not by volume. So essentially, the public water system which we taxpayers pay for, funds these big companies making bottled water, which we in turn buy at a super inflated price. The real kicker is that they are paying only a faltraction of the price we pay for the same water. Talk about selling snowballs to Eskimos.

Another marketing tactic of the bottled water industry has been the promotion of their product as convenience. Whether it is fashionable messages carrying their brand, such as clever and colorful designs to hook on to knapsacks or the marketing of a product fit for a fast paced world of trendsetters, bottled water goes wherever you go. Bottled water is also available for sale wherever you go. Our schools are no exception to this marketing strategy. Coke and Pepsi have been eagerly acquiring exclusive beverage agreements for our schools and campuses. Sometimes known as pouring or exclusivity contracts, these contracts give beverage companies exclusive rights to sell their products on school or district grounds. This isn’t convenience, it’s corporate greed.

Picture yourself paying $1.50 – $3.00 for this refreshing and pristine water packaged in a convenient plastic bottle. This is the image that the bottled water industry is conveying in expensive advertising campaigns and we’re buying it. Today close to one-fifth of the population in North America relies exclusively on bottled water for their daily hydration. Bottled water is now outpacing the consumption of coffee, tea, apple juice and milk.

These large corporate players have certainly met the marketing challenge. Unlike other industries that transform valuable resources like timber, minerals, oil, and gas into new products, bottled water is simply water transformed into water. Consider what Jeff Caso, a Nestle executive had to say about their bottled water products; “We sell water, so we have to be clever.”

It’s understandable why bottled water is such a popular fad; it’s slick advertising and the public’s gullibility . They have taken water from a cheap natural resource and turned it into a pricey consumer item. But is it truly healthy, safe and convenient? These are the questions that need asking. What is really ‘inside the bottle’?

Safety of Bottled Water

The Natural Resource Defense Council (NRDC) estimates that American bottled water plants undergo inspection once every five or six years, while the Canadian Food Inspection Agency estimates that Canadian plants are inspected once every three years. This lags significantly behind the norm for tap water testing in North America, where tests are run several times daily. For example, the City of Toronto tests its water quality every 4 hours!

FDA regulations don’t apply to bottled water produced and sold within the same state, which accounts for 60 to 70 percent of bottled water in the U.S.

The FDA allows for some levels of fecal coliform (a sign of likely contamination with fecal matter) and E.coli within bottled water while the EPA demands that tap water is free of these contaminates.
The FDA doesn’t oblige companies to test their bottled water for parasites such as cryptosporidium or giardia while the EPA does.
In 1999, the U.S. Natural Resource Defense Council released a four-year study on 103 popular brands of bottled water and found that one-fourth were nothing more than bottled tap water, while one-third were contaminated with levels of toxins above state or industry standards.

The NRDC report concluded that bottled water is no better than tap water, and could even be worse, as tap water undergoes more rigorous testing, disinfecting and filtering processes and is required to conform to stricter EPA standards than its bottled counterpart.
In 2004, the American Society of Microbiology tested 68 commercial mineral bottled waters sold throughout the world, and found that 40 percent contained bacteria or fungi, while 21 samples could support bacteria growth in lab cultures.
Tap water contamination issues are required to be made public immediately, while there is no such requirement for bottled water.
Even though business is flourishing and millions of people drink bottled water, the industry remains very loosely regulated. The U.S. Food and Drug Administration has assigned one half of a staff person (full-time equivalent) to bottled water regulation and less than one to ensuring bottled water compliance.
“So pure we promise nothing” is the slogan from Pepsi’s 2003 marketing campaign for their Aquafina bottled water. Oddly enough, this phrase speaks the truth about the relative purity of bottled water.

Another health issue with bottled water is the treatment process that produces bromate, which is considered to be a carcinogen. As well, several peer-reviewed scientific studies have found disturbing concentrations of toxic ingredients such as arsenic and mercury in their bottled water samplings.

When Coke launched Dasani in the UK, March 2004, it had to withdraw nearly half a million bottles due to bromate contamination. First, Coca-Cola’s new brand of “pure” bottled water, Dasani, was revealed to be tap water taken from the mains. Then it emerged that what the firm described as its “highly sophisticated purification process”, based on NASA spacecraft technology, was in fact reverse osmosis commonly used in many standard domestic water purification units. Then the entire UK supply of Dasani was pulled off the shelves because it has been contaminated with bromate, a cancer-causing chemical.

In other words they took Thames Water from the tap; put it through a purification process, called it “pure” and gave it a 10,000 percent mark-up and in the process, added a batch of calcium chloride, containing bromide, for “taste profile”; then pumped chemicals through it, oxidizing the bromide, which is not a problem, into bromate, which is a problem. Bromide when oxidized into bromate becomes a pretty nasty carcinogen.

Distilled and Reverse Osmosis Water

The two most common types of bottled water are distilled water and reverse osmosis water. Both types are generally very pure although both can allow the carryover of trace contaminants if boiling points are similar or if molecular size is similar. Unfortunately, many advocates are unaware that ultra pure water is not the best for regular long-term consumption and that it can carry an unexpected long-term health risk.

Distilled water is boiled and evaporated. It has no minerals in it, and the very structure of the cell of each water molecule is also stripaltped away. Depending upon how it is treated, it may contain chemicals like nickel and aluminum. In my opinion it is not fit for human consumption.

To understand the reason why the purest is not always the best, one has to look at the basic chemistry of water itself. Water has what some chemists call a “stability index”. This index indicates how stable water is in relation to the chemicals and minerals in its immediate environment. Water naturally seeks to achieve a zero or neutral index. If water has a positive index at a given temperature, it will tend to release or precipitate minerals that are dissolved in it. One can witness the results of water having a strongly positive stability index (for example hard water) when such water deposits scale in pipes or hot water heaters.

Water that is on the negative side of the index is aggressive and prone to dissolving minerals and metals from its immediate environment. One can see evidence of such water when it corrodes pipes or produces rust. The more negative the index, the more aggressive the water is. Water produced from distillation and reverse osmosis has an extremely negative stability index. This water also actively absorbs carbon dioxide from the air and makes the water more acidic. When one drinks small quantities of this water for short periods of time, it has the special property of being able to absorb toxic substances in the body and remove them. This detoxification can be good for the body and can aid it in recovering from long-term exposure to certain contaminants. However, regular and long-term consumption of ultra-pure, demineralized water will also strip the body of magnesium, calcium and trace minerals. The more the mineral loss, the greater the risk of osteoporosis, osteoarthritis, hypothyroidism, coronary artery disease, high blood pressure and a long list of degenerative diseases generally associated with premature aging.

The longer a person drinks demineralized water, the more likely the development of mineral deficiencies and an acid state in the body. A number of physicians, nutritionists and researchers now believe that aging and disease are the direct result of these deficiencies and lead to the development of an acid state in the body.

Dr. Zoltan P. Rona, a Canadian physician and clinical nutritionist, reports that exclusive consumption of de-mineralized water will, over time, lead to multiple mineral deficiencies. His research with over 3000 patients indicates that those who supplemented their purified water intake with trace minerals were not as deficient but still not as adequately nourished in minerals as their non-purified water drinking counterparts even after several years of mineral supplementation.

Put simply, distilled water and reverse osmosis water acts like a vacuum and will suck out many of the beneficial trace minerals you need to stay healthy.

Obtaining good mineral balance is hard enough; one clearly does not want to put a metabolic drain in their system by drinking distilled water. Fasting while using distilled water can be particularly dangerous because of the rapid loss of electrolytes (sodium, potassium, chloride) and trace minerals like magnesium, deficiencies of which can cause heart beat irregularities and high blood pressure. Cooking foods in distilled water pulls the minerals out of them and lowers their nutrient value.

Another negative point involves alkalinity and acidity. Natural health writers generally agree that the body maintains best health when it maintains a pH leaning to the alkaline side rather than the acidic side, and yet distilled water quickly turns highly acidic, about 5.8 in an open air container.

Environmental Concerns

Although the Big Water Corporations would like us to associate their products with pristine lakes, rivers and snow-capped mountains, bottled water inflicts substantial (and largely unnecessary) damage on the environment. Plastic bottles of water are transported to various parts of the world by fossil fuel-burning vehicles and the bottles themselves are made of plastic derived from crude oil. The Earth Policy Institute estimates that in the U.S. alone, 2 million barrels of crude are used annually for this purpose. “Energetically speaking, the life cycle of bottled water is just ridiculous,” says Dr. Keith Solomon, a toxicologist at the University of Guelph in Ontario.

This isn’t the only cost of this ‘convenience’. Highly dangerous toxic chemicals and contaminants are released into our air and water during the manufacturing, burying and burning of these bottles. These same plastic packages are quickly becoming the fastest-growing form of municipal solid waste in the U.S. and Canada!

As well, the filtration method used by the large corporations is not water-efficient, according to the Canada Mortgage and Housing Corporation (CMHC). A lot of the water that passes through, unless it’s collected for other uses, goes down the drain.

In some cases, where water is already free of dissolved solids, two litres of water may be needed to produce one litre of finished water, the CHMC says. In other cases, four or five litres of water may be used to produce one litre of filtered water. This is a huge drain on local water resources at a time when conservation is supposed to be a concern. What a waste!

The problems with bottled water are compounded in developing countries, where the public infrastructure for water purification and distribution is often inadequate or even non-existent. International financial institutions, first-world governments, and the transnational corporations that stand to profit from lack of access to potable water have teamed up to pressure poor countries to slash public waterworks funding or even sell the infrastructure to a for-profit corporation.

Many communities within the U.S. and Canada are increasingly wary of allowing bottled water companies to deplete local water supplies to fuel their growing industry. Citizens of Maine, Florida, Wisconsin, New Hampshire and Ontario have all protested local and international bottled water companies that have wanted to set up shop in their towns and drain local water reserves for wider distribution. The Corporate Accountability International Organization reports that Coca-Cola, vendor of numerous bottled waters, has depleted water supplies in some areas of India, leaving affected communities struggling for survival.

Many people are beginning to connect the dots between the trend of bottled water in relation to water privatization. We need to consider the costs of tacitly agreeing to pay for water sold for profit. Consumer willingness to pay more for a gallon of bottled water than they pay for a gallon of gas helps to set the stage for public acceptance of the privatization of water services. Water corporations stand to benefit from this trend. In 2003 all the major water service corporations confirmed that they have set their sights on the public water services in Canada and the U.S., and the corporate objective is to move the utilities operations, and/or delivery of water and waste water services from public to private hands. This is a dramatic change since most are currently publicly owned. Water is being transformed from a human right to a commodity and service that has a price tag for those who can afford it. 

Each time a bottle of water is purchased, transnational corporations, whose thirst for profit outweighs concern for public welfare, grow stronger. The unprecedented demand for their products increases demand for public water, which they purchase at a substantially lower price than households are asked to pay. Experts speculate that if the trend for bottled water consumption continues, it could lead to the privatization of municipal water supplies.

As well, consuming huge amounts of bottled water leads to millions of pounds of plastic waste each year and is yet another reason that crude oil consumption (used in making most plastic bottles) continues to grow.

Water bottles everywhere! Single-serving ones from the gas station or the drugstore or bought in bulk at big box stores. Brightly coloured ones, made of hard plastic and designed for reuse. And now lightweight aluminum ones with ceramic liners.

Single-serving bottles are in demand for recycling. They get reused for making fibre, for example, in the polyester insulation of outdoor jackets. But the truth is not everyone recycles them. The majority of single-serving bottles don’t end up in recycling facilities. They end up as trash or at the side of the road.

Bottled water can come from any source.

Here’s a quick reference guide:

Mineral and spring water. This must come from an underground source (not a public water supply) and can’t be altered with chemicals. Mineral water has a higher amount of dissolved mineral salts.
Bottled water. This can be water from any source, distilled, carbonated or treated in any manner. Dasani (owned by Coca-Cola) is filtered municipal tap water. (Pepsi owns Aquafina, which is also sourced from municipalities.)
Artesian water/artesian well water. Bottled water from a well that taps a confined aquifer (a water-bearing underground layer of rock or sand).
Sparkling water. Water that has been carbonated. Soda water, seltzer water and tonic water are not considered bottled waters.
Glacial water. Water from a source directly from a glacier.
Natural water. Water(such as spring, mineral, artesian or well water) obtained from an approved underground source and not from a municipal or public water supply system. This water is untreated other than by filtration.
Purified water. Water produced by distillation, de-ionization or reverse osmosis, which contains not more than 10 mg/L of total dissolved solids.
What is in bottled water?

Naturally-carbonated natural mineral water after treatment, replacement of gas and packaging, has the same content of gas from the source.
Non-carbonated natural mineral water does not contain carbon dioxide in excess of the amount necessary to keep hydrogen carbonate salts dissolved.
De-carbonated natural mineral water has less carbon dioxide than when it came out of the ground.
Carbonated natural mineral water has been made bubbly by adding carbon dioxide.
Demineralized water has the dissolved solids (minerals) removed.
Re-mineralized water, after filtration that removes all the solids, has some minerals put back in.
Ozonized water has ozone added to kill bacteria.
Super-oxygenated water contains extra oxygen, most of which escapes when you twist the cap.
Water and Your Health


There are healthy, affordable alternatives to bottled water that in the long run cost a fraction of the price of bottled water. All you need is the proper water restructuring and filtration system. One of the first steps in taking control of your health and banishing fear is recognizing that that your body requires a constant and consistent supply of healthy water. Again, water is the most important compound you put into your body. Therefore, it follows that health-wise, water will alteither be the best or the nastiest thing that you consume.

No matter what the specific health or fitness goal, one cannot achieve the maximum benefit from any health program without drinking the right kind of water in the proper amount. All experts agree, that next to the air we breathe, water is the most essential thing we will ever put in our bodies.

The hydration rate of water is the amount of water that is absorbed by individual cells. Higher rates of hydration means much superior and faster metabolic processes are occurring within the cell, making it better able to flush toxins and move nutrients to where they are needed. The structure of the water molecule is significant in this process. Therefore, it is imperative to know the hydration rates of different types of water. Distilled and reverse osmosis water is lifeless and worthless with a hydration rate of only 10%. Good water filtrations systems can produce water that has a hydration rate of over 60%. The Water Vitalizer Plus can produce an exceptionally rapid hydration rate of over 80%. When a quality filtration system system is used together with The Water Vitalizer Plus, the overall hydration rate can be an astounding 95%.

It should be obvious why I keep stressing the importance of consuming chemical free, clean, restructured and alkalizing water. When your body is properly hydrated, all health programs become more powerful, more efficient and work faster. And, for those who simply want to maintain their good health, drinking clean restructured water is just as essential to maintaining strength, fitness and vital well-being. This may very well be as close as we can get to the true fountain of youth.

It is never too late to start living a healthy life.

Wishing you the best in health,

Become an Awakened Millionaire!

“Joe Vitale is a true marketing, sales, and promotion genius.”
—Dan Kennedy,
in his book No B.S. Marketing to the Affluent

“Just when you think you understand how the world works Joe Vitale comes along and takes you to a whole new place. He’s engaging, entertaining, enlightening and—oh boy—does he ever stretch your thinking.”
—Ian Percy,
Reg. Psych. and member of both the U.S. and Canadian Speaker Halls of Fame

“No one else I know of could help someone come up with a Barnum-like Big Idea and then help them take it to fruition, becoming a huge phenomenon, which means big money, fame, recognition, and unique world positioning. See Joe Vitale’s
outrageous list of accomplishments to know this is the real deal.”
—David Garfinkel,
copywriter, author, consultant.

The
Awakened

Millionaire

The
Awakened
Millionaire
A MANIFESTO FOR
THE SPIRITUAL
WEALTH MOVEMENT

by Joe Vitale

Fortune sides with him who dares.

—Virgil

CONTENTS
Promise Yourself xiii
The Awakened Millionaire Creed xv
Foreword xvii
Introduction xxi
Vishen Lakhiani
Acknowledgments xxiii
Prologue xxv
SECTION ONE: WE 1
Chapter 1 The Truth 3
Chapter 2 Awakened Millionaires 10
Chapter 3 One Awakening 15
Chapter 4 What’s Real? 21
Chapter 5 Counterintentions 26
Chapter 6 The Formula 33
Chapter 7 The Mirror 37
Chapter 8 The Mission 40
Chapter 9 The Forgotten Penney 42
Chapter 10 Stretch! 45

Chapter 11 The Secret Ally Inside 51
Chapter 12 The Sole Purpose of Money 56
Chapter 13 Forget Selling, Start Sharing 61
Chapter 14 How Much Is Enough? 66
Chapter 15 Never Ever Fail Again 70
Chapter 16 The Win–Win–Win 73
Chapter 17 The Big Idea 77
SECTION TWO: YOU 81
Chapter 18 Who You Can Become 83
Chapter 19 Decision 85
Chapter 20 Money 88
Chapter 21 Obstacle Gold 91
Chapter 22 Empty Full 94
Chapter 23 The Three 97
Chapter 24 Money Soul 100
Chapter 25 Invest in You 102
Chapter 26 Your Inner Guide 105
Chapter 27 Where to Begin 108
Epilogue 113
BONUS SECTION 115
The Awakened Millionaire’s Prayer 117
The Abundance Manifesto 10 Principles 118
Conversations with Awakened Millionaires 130
The Seven Blocks 139

Butterflies and Your RAS 143

Help Paris: The Power of Group Intent 145
The Fourth-Dimension Process: Triggering Hypermanifestation
for Wealth 148
Inside the Creed 157
Your Next Step 165
Resources 167
Bibliography 168
About the Author 170
Index 171

PROMISE YOURSELF
To be so strong that nothing can disturb your peace of mind.
To talk health, happiness, and prosperity to every person you meet.
To make all your friends feel that there is something worthwhile in them.
To look at the sunny side of everything and make your optimism come true.
To think only of the best, to work only for the best, and to expect only the best.
To be just as enthusiastic about the success of others as you are about your own.
To forget the mistakes of the past and press on to the greater achievements of the future.
To wear a cheerful expression at all times and give a smile to every living creature you meet.
To give so much time to improving yourself that you have no time to criticize others.
To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.
To think well of yourself and to proclaim this fact to the world, not in loud word, but in great deeds.
To live in the faith that the whole world is on your side, so long as you are true to the best that is in you.
—The original Optimist Creed, written by Christian D. Larson

in his 1912 book, Your Forces and How to Use Them

THE AWAKENED MILLIONAIRE CREED
A wakened Millionaires are driven first by their passion, purpose, and mission.
The Awakened Millionaire uses money as a soulful tool to make a
positive impact.
The Awakened Millionaire is persistently empowered, believing in
themselves absolutely.
The Awakened Millionaire is committed to grow, improve, reinvent, and always discover.
The Awakened Millionaire is unshakably bold, takes risks, and does
not hesitate.
The Awakened Millionaire is guided by the soulful resonance of their intuition.
The Awakened Millionaire knows wealth is everything they have,
not just money.
The Awakened Millionaire holds a deep gratitude for all they have
and achieve.
The Awakened Millionaire is permanently connected to Universal
abundance.
The Awakened Millionaire is generous, ethical, and focuses on the
good of others.
The Awakened Millionaire champions the win–win–win.
The Awakened Millionaire soulfully shares their entrepreneurial
gifts.
The Awakened Millionaire leads by example as the catalyst for

transformation in others.

WHATEVER may be said in praiseof poverty, the fact remains that it is not possible to live a really complete or successful life unless one is rich. No man can rise to his greatest possible height in talent or soul development unless he has plenty of money; for to unfold the soul and to develop talent he must have many things to use, and he cannot have these things unless he has money to buy them with.

—Wallace Wattles, The Science of Getting Rich

The Great Back-Door Secret to Wealth

The Great Back-Door Secret to Wealth

 I received a check in the mail today from a long-
lost friend. The check is for only a portion of the 
money he owes me. But since he took almost ten 
years to send this amount, I am glad to see it.

Ten years ago he hired me to write a detailed 
marketing strategy for him. At that time, I 
charged a few thousand dollars for such a service. 
He agreed to it and said he would pay. I did the 
work and he didn't pay.

Because he was my friend, I let the invoice slide.
Months went by. Then years. Then he moved to 
another state. And I moved to another city. He 
went on his way in life and basically dropped out 
of my awareness. I went on my own way and 
fairly quickly became somewhat famous on the 
Internet for my books and tapes. 

(The Greatest Money-Making Secret in History! - Joe Vitale - Page 21)

 One day a few months ago I received an email 
from someone who wanted to co-author a book 
with me. He said he knew some of my friends, 
and mentioned the one who owed me money.
 As soon as I saw my old friend's name, my blood 
pressure rose. I felt myself get angry. I felt ripped 
off. Betrayed. Hurt.

 I took some deep breaths and calmed myself 
down. I talked to myself. I reminded myself that 
the universe is a big place (some understatement) 
and that wealth can come from many avenues, not
just from past invoices. I decided to forgive my 
friend. And I did, mentally. I sincerely let him and 
his debt go. I didn't need the money. And I didn't 
need to be right.

 After maybe nine years, my friend sent me an 
email. He said he knew he owed me money. He 
explained that he had tough times, that he had 
moved, that he was trying to make it as a 
professional speaker. He added that he wanted 
to bring peace to our old friendship.

 I wrote him a brief note saying we already had 
peace. I also invited him to pay off his invoice by 
sending me a check for a tiny percentage of what
he owed me (about twenty percent, as I recall).
He agreed.

 Well, he didn't send me a check. Not right away, 
anyway. Several more months passed before I 
heard from him again. This time it was another 
email, and this time he was again explaining his
situation to me.

 I remained at peace. I knew I would have money.
It didn't have to come from him. The universe---
whatever you want to call that 

(The Greatest Money-Making Secret in History! - Joe Vitale - Page 22)

power bigger than you or I---would see that money
came to me as long as I stayed in the flow. And 
being at peace is a good way to stay in the flow.

 And, as I explained in the beginning of this chapter, 
the check arrived today.

 I have no idea how my old friend felt as he wrote
that check. I hope he did it with a heart full of joy. 
If so, he activated the money attracting principle.

 I know when I wrote a check for $500 to my 
brother, who had helped me out of a bind twenty 
years before and I finally paid himoff, I felt 
exhilarated. Writing that check to Ted made me 
feel like a king. And it gave me such an inner 
sense of peace that that alone was worth a million 
dollars.

 I'm calling this sense of peace---or forgiveness, if 
you will---a back-door secret to wealth.

 Where in your life are you holding grudges 
because someone owes you money? Or maybe 
because you owe someone money?

 Let it go. Talk to yourself. Allow yourself the 
heavenly awareness that the universe provides, 
not your friends. Money doesn't come to you from
them, it comes to you through them.

 Once you can let the grudges go, you free 
yourself to receive. 

Wendy Lewis admits it.

Jeunesse Global’s Wendy Lewis . (DSN Volume 8, Issue 10
• October 2012)

The Most Influential Women in Direct Selling



Wendy Lewis admits it. She’s a serial entrepreneur. The summer camp she started from her parents’ back patio when she was 8 foreshadowed a lucrative career building companies and selling them. Lewis laughs about it now. “I charged neighborhood kids to come make arts and crafts projects and play games like Mother May I and Red Light, Green Light,” she says. 

In the ’80s and ’90s, Lewis’ medical software and computer hardware maintenance companies both ranked nationally for performance and both sold. Lewis tried retirement, but it didn’t stick. Expertise in mathematics and statistics had Lewis back in the entrepreneurial game developing back-office software for companies with a multilevel marketing structure and constructing compensation plans. 

Launching Jeunesse Global was a natural progression. “When we did this, it was more for the gratitude we feel and to help other people achieve their goals and be successful,” Lewis says. “I love working with the sales force distributors and leaders, helping them find personal success and seeing people who have never been successful rise and become successful entrepreneurs. 

“What this industry does for people is make it a level playing field. It doesn’t matter if you have a Ph.D. or  graduated high school. If you can listen and learn how to do the business, you can be extremely successful,” she says. 

But, Lewis believes, “Personal development needs to transcend to our corporate employees as well as the salesforce.” Lewis loves to hire women, but sometimes it’s not easy to find them for high-level positions. “I think the problem is women are still trying to gain the self-confidence to let their voices be heard. They are often afraid to be assertive, afraid of criticism. I even find that in myself sometimes.” 

Admiration for… 
Her mother: “She taught me the most important things: compassion, patience and independence. I hope that’s what I’ve taught my daughter. Be your own person, have your own career and your own life besides having a husband or significant other.” 

Hillary Clinton: “Not necessarily from a political standpoint, but I respect that she is brilliant. It takes a lot of independence, compassion and intelligence. First we saw her as the wife of a president, but now we see her as a person who can do so much more in her own right, not just as the first lady.” 

On Building a Company… 
“If you listen to what the customers are telling you, you know what you have to do. You have to listen to what the distributors think. You can’t build a company on just how you see it in your mind.”

Jeunesse Global: Youthful Aging 
The founders of Jeunesse™ Global have a special fondness for baby boomers—the company’s best customers. 

Husband and wife team Randy Ray and Wendy Lewis, now CEO and Chief Operating Officer, respectively, founded Jeunesse in September 2009 to market an anti-aging serum, Luminesce™. The couple learned about Luminesce from its creator, Dr. Nathan Newman, a world-renowned cosmetic surgeon. Ray was considering a trip to Singapore for stem cell treatments for his injured knee, but he heard about Newman’s work with stem cells. He visited Newman in hopes that he could receive the treatment he was seeking closer to home. That discussion led to the foundation of Jeunesse. Since then the company has expanded the product line, maintaining focus on anti-aging solutions based on cutting-edge science, such as adult stem cell technology, DNA repair and nutrigenomics. Products are made in the United States and are exclusively formulated for Jeunesse. 

The company, located in Altamonte Springs, Fla., is fully operational in 11 countries across the globe, with shipping available to 81 countries. In 2011 its 92,000 salespeople produced $65 million in net sales. Jeunesse uses a single-level compensation structure. Earlier this year (2012), Jeunesse acquired direct seller Great Life International.
(Source: Direct Selling News is the industry’s trusted source for news and information, including the annual DSN Global 100 Ranking of the top direct selling companies in the world.)
(Serving the Direct Selling and Network Marketing Executive Since 2004 Volume 8, Issue 10
• October 2012)

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2016 DSN Global 100 (based on 2015 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.

2016 Rank

Company Name- 2015 Revenue(USD$)

2015 Revenue

1	Amway  ($9.50  Billion)	$9.50B
2	Avon +   ($6.16 Billion)	$6.16B
3	Herbalife ($4.47 Billion)	$4.47B
4	Vorwerk ($4.00 Billion)	$4.00B
5	Infinitus ($3.88 Billion)	$3.88B
6	Mary Kay ($3.70 Billion)	$3.70B
7	Perfect ($3.58 Billion)	$3.58B
8	Natura ($2.41 Billion)	$2.41B
9	Tupperware  ($2.28 Billion)	$2.28B
10	Nu Skin ($2.25 Billion)	$2.25B
11	Tiens ($1.55 Billion)	$1.55B
12	Primerica ($1.41 Billion)	$1.41B
13	Ambit Energy ($1.40 Billion)	$1.40B
14	Oriflame ($1.35 Billion)	$1.35B
15	Belcorp ($1.20 Billion)	$1.20B
16	Telecom Plus ($1.17 Billion)	$1.17B
17	New Era ($1.16 Billion)	$1.16B
18	Jeunesse ++ ($1.09 Billion)	$1.09B
19	New Avon +  ($1.01 Billion)	$1.01B
20	Young Living  ($1.00 Billion)	$1.00B
21	USANA  ($918 Million)	$918M
22	Isagenix ($890 Million)	$890M
23	Stream  ($866 Million)	$866M
24	DXN  ($862 Million)	$862M
25	Pola  ($823 Million)	$823M
26	ACN  ($821 Million)	$821M
27	Market America  ($791 Million)	$791M
28	Team Beachbody  ($780 Million)	$780M
29	It Works!  ($748 Million)	$748M
30	Yanbal  ($747 Million)	$747M
31	AdvoCare  ($719 Million)	$719M
32	WorldVentures  ($693 Million)	$693M
33	Rodan + Fields  ($624 Million)	$624M
34	Yandi  ($597 Million)	$597M
35	Miki  ($578 Million)	$578M
36	Team National  ($549 Million)	$549M
37	Apollo  ($538 Million)	$538M
38	Nerium  ($516 Million)	$516M
38	Thirty-One Gifts  ($516 Million)	$516M
40	Arbonne  ($502 Million)	$502M
41	Forbes Lux Group  ($501 Million)	$501M
42	Rolmex  ($448 Million)	$448M
43	Scentsy  ($429 Million)	$429M
44	Omnilife  ($406 Million)	$406M
45	YOFOTO  ($399 Million)	$399M
46	Plexus ($384 Million)	$384M
47	PM International ($350 Million)	$350M
48	Le-Vel  ($349 Million)	$349M
49	Naturally Plus  ($339 Million)	$339M
50	Merro  ($328 Million)	$328M
51	For Days  ($325 Million)	$325M
51	Nature's Sunshine ($325 Million)	$325M
53	Viridian Energy ($324 Million)	$324M
54	4Life Research  ($321 Million)	$321M
55	Kang Ting  ($308 Million)	$308M
56	LR Health & Beauty  ($306 Million)	$306M
57	Resgreen  ($299 Million)	$299M
58	AnRan  ($296 Million)	$296M
59	PartyLite  ($273 Million)	$273M
60	NHT Global  ($265 Million)	$265M
61	Family Heritage Life ($254 Million)	$254M
62	Pro-Health  ($251 Million)	$251M
63	Southwestern  ($225 Million)	$225M
64	Jamberry  ($224 Million)	$224M
65	CUTCO  ($204 Million)	$204M
66	Take Shape For Life  ($202 Million)	$202M
67	Menard Cosmetics  ($198 Million)	$198M
68	Hy Cite ($195 Million)	$195M
69	LifeVantage  ($190 Million)	$190M
70	Noevir  ($189 Million)	$189M
71	Mannatech  ($180 Million)	$180M
72	For You  ($179 Million)	$179M
73	Naris Cosmetics  ($178 Million)	$178M
74	Princess House  ($170 Million)	$170M
75	Longrich  ($167 Million)	$167M
76	Pure Romance  ($164 Million)	$164M
77	World Global Network  ($157 Million)	$157M
78	Youngevity  ($156 Million)	$156M
79	Charle  ($154 Million)	$154M
80	Giffarine  ($153 Million)	$153M
81	Kangmei  ($151 Million)	$151M
81	Seacret  ($151 Million)	$151M
83	Kasley Ju  ($149 Million)	$149M
84	BearCere' Ju  ($145 Million)	$145M
85	JRJR Networks  ($140 Million)	$140M
86	Diana  ($139 Million)	$139M
87	Alphay International  ($135 Million)	$135M
88	Zija  ($129 Million)	$129M
88	Maruko  ($129 Million)	$129M
90	FuXion Biotech   ($116 Million)	$116M
91	ARIIX   ($112 M)	$112M
92	Golden Sun  ($108M)	$108M
93	Loveast   ($105M)	$105M
94	Ideality  ($104M)	$104M
95	Jimon   ($90M)	$90M
95	Ten Fu Tenmax  ($90M)	$90M
97	Koyo-Sha  ($83M)	$83M
98	Vision Int'l People Group  ($81M)	$81M
98	Zurvita  ($81M)	$81M
100	Total Life Changes  ($77Million)	$77M

+ At the end of 2015, Avon Products sold its North American business to Cerberus Capital Management. New Avon is now a privately held company. The revenue figures listed here reflect Avon Products’ year-end filing with the SEC.                       

++ Jeunesse’s $1.09 billion in net sales revenue includes $73.10 million in acquisition revenue.

Note: The final 2016 Global 100 list will be published in our June 2016 issue of Direct Selling News.

On February 6, 2012, Jeunesse Global announced that it had acquired an MLM company by the name of Great Life International, a fellow member of the Direct Selling Association (DSA). A well-respected company within the network marketing industry, Great Life International is the original producer of VIDACELL®, a unique food supplement that boasts numerous health benefits. Thanks to the merger, Jeunesse Global has now significantly increased its distributor base and number of fully operational office locations.

Jeunesse sees the move as a positive one that will allow for the provision of an even broader range of products and services to its members. Joining forces with GreatLife International will also enable the Company to further drive growth in strategic global markets and provide its Distributors with many new services, products, and benefits in the near future, including additional and stronger career opportunities. Jeunesse Global’s mission to “enhance the health and vitality of people worldwide by offering financial stability through a ‘new economy’ business platform and youth-enhancing products based on innovative technologies,” remains unchanged.

A corporate spokesperson has confirmed that Jeunesse’s Financial Rewards Plan, day-to-day operations, and executive management team will not change as a result of this exciting new development, and that Jeunesse will continue to operate its business as usual–striving to achieve the highest level of dedication, professionalism, and excellence possible. “After careful consideration, we are confident that this decision will result in a great new opportunity that will provide additional value to both Jeunesse and its Distributors. Combined, our two organizations will have better ability to draw in, retain, and motivate great people,” said Wendy Lewis, co-founder and COO of Jeunesse Global.  “We’re excited to be able to maintain the same quality of service and products our members have come to expect from us.”

Jeunesse Global extends a warm welcome to the GreatLife International community

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