Sunday, July 23, 2017

Internet Marketing

“知己知彼,百战不殆” – 孙子
“Know yourself and know your enemy and a 
hundred battles would not even begin”– Sun Zi

This is a commonly misunderstood quote by the 
great strategist, Sun Zi. Many business owners 
and marketers have understood this as advice to 
know your enemy. As a result, great effort has 
been spent on knowing the competitors of the 
company. On the contrary, the emphasis in this 
quote is given to knowing yourself first. When 
you know yourself, you will know your strengths 
and the options that you have available. 

So where do you start as an internet marketer? 
It starts with knowing yourself. What are your 
dreams? You may have forgotten or shelved your 
childhood dreams and ambitions. These dreams 
and ambitions can give you some insight about 

When I was growing up, I used to play computer 
games like Theme Hospital, SimCity 3000 and 
Roller Coaster Tycoon. All these games were 
similar as it involved building a system, letting it 
run and achieving the objective of the game. 
Even when I played war strategy games like 
'Command and Conquer', I was more interested 
in building up my base and fortifying it rather 
than destroying the enemy in a short and decisive 
This gave me an understanding of myself. It 
helped me to understand that I like building 
systems and observing how the system runs by 
itself to achieve the objectives.

Today, my line of work is similar. I get to build 
Google advertising campaigns for my clients and 
subsequently, observe how my campaigns 
generate sales leads. With the data that is 
generated from the ad campaigns, I would 
optimize the campaigns and further enhance the 
performance of the campaigns to increase the 
number of sales leads generated.

Knowing your interest can give you clues about 
where you can start. For many people, faith is an 
integral part of their lives. For me, my Christian 
faith is a large part of my life. I love Jesus and I 
love getting to know Him better. This sometimes 
involved reading books about how people have 
experienced the love of Jesus and other books 
about how people have received physical healing
from Jesus.
Because of my interest in Christianity, I chose 
this as my niche when I first started out with 
affiliate marketing. I created a website where I 
wrote about Christianity and wrote reviews about 
the Christian books that I read. I also included 
Amazon links to those books so that my readers 
could buy those items from Amazon using my 
affiliate link. When a purchase was made using
my affiliate link, I would earn a commission 
from Amazon for promoting the sale of the item.
Your interests can give you clues to the niches 
that you can choose. For example, if you’re a 
body builder, you can start a website and a 
YouTube channel about bodybuilding. You can 
talk about the common mistakes that people 
make and what they should do to build the body 
that they want. Along the way, you can promote 
products that they can use to help them to 
achieve their goals. You can get these products 
from various sources. You can look at affiliate 
programmes with fitness products and training 
programmes. Or you can buy these products and 
sell them using an e-commerce site or on 
Amazon and eBay. Or you might be able to find 
a multi-level marketing programme with good 
nutrition products that you can promote using 
your website and your YouTube channel. There 
are many options that you can explore and I am
sure that you will enjoy the process. 

What are your strengths?
Knowing your strengths can help to give you 
some direction in your internet marketing career 
too. Through my years in school, I knew that I 
am good with numbers. I practiced many math 
questions and I would know intuitively if a
solution is calculated wrongly.
Currently, as an owner of a Google Advertising 
Agency, my work involves numbers. Google 
advertising generates many statistics that are not 
personally identifiable. These collated statistics 
allows me to know which of my ads are working 
well and which are not. The numbers give me 
insights to improve on the ads and increase the 
sales leads generated from the ads.
Take 10 minutes now to do some reflection about 
yourself and answer these 3 questions:

1. What are your dreams?
2. What are your interests?
3. What are your strengths?

Try to list 5 answers for each of the above 
questions. Remember, there are no right or 
wrong answers. The whole objective of doing 
this exercise is to know yourself better and to 
give you clues about what you can do in your 
internet marketing career.
Next, make a small investment in yourself by 
doing this marketing “personality
test”. I don’t make any affiliate commissions by 
recommending this test to you. I have however, 
taken this test and I found it useful in 
understanding my marketing preferences. It also 
helped me to understand the marketing 
preferences of my team mates and this helped us 
in allocating work within the agency.
I believe that you will find your personality test 
result to be useful as well. This test will reveal 
some of the marketing activities that you should 
pursue and those that you should avoid. To take 
the marketing “personality test”, visit:

Finally, I want to encourage you to start 
somewhere. We do sometimes fall into analysis 
paralysis and over analyse things. Don’t be 
afraid to start. When you start doing something, 
you will learn from the experience and you’ll 
know yourself better. If you keep analyzing your 
options, you might find yourself thinking in 
circles and you may never conclude. You’ll never 
know if you never try.
So, take a step and start trying something. When 
you start doing something related to internet 
marketing, give yourself some time to get good 
at it.
Everyone needs some time to get good at a skill 
before you start making money out of it. If you 
need to make ends meet, it might be good to keep a day job or a part time job to help make ends meet while you work on your internet marketing skills. When your skills are creating enough value for you to be paying your expenses with your earnings from internet marketing, it’ll be a good time for you to consider if you still want to keep your day job or your part
time job. This journey will allow you to know yourself better and to grow in the process. Remember to have fun and enjoy the journey!

Ye Fuda
CEO and Founder of Midas SEM
Learn to attract your first customer

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