invest in what you believe in.

 What should I consider when deciding whether to invest in a company? 在决定是否投资一家公司时我应该考虑什么？

What should I consider when deciding whether to invest in a company? Zài juédìng shìfǒu tóuzī yījiā gōngsī shí wǒ yīnggāi kǎolǜ shénme?

You should weigh a number of factors when deciding where you want to spend your investment dollars. The financial outlook of a company is a no-brainer — how is the company doing financially and what kind of returns can you expect? — but there are other nonfinancial considerations, as well.

Remember that when you invest in a company, you're helping that company do what it does. If you don't agree with what that company does — or perhaps more importantly, how it does it — then you don't want to invest in that company.

Investment strategies have been built around the idea of socially responsible investing, or investing in companies that stay on the right side of important social issues like human rights, fair trade, and environmentalism. Of course, what you consider "the right side" is entirely up to you as an investor.

For example, if you believe in the importance of renewable energy for Earth's future, you might limit yourself to businesses that encourage (or even develop) green technologies and avoid companies that are heavily into oil or that have broken environmental protection laws. Vegans, vegetarians, and animal rights activists might invest only in companies that don't exploit animals — from animal testing to using horses in their commercials. Still others might avoid investing in companies that extoll or support opposing religious or political views.

A number of certification agencies can guide you toward companies that agree with your sensibilities. Here are just a few:

Fair Trade USA certifies that goods come from farmers and workers who are justly compensated, promoting human rights and local economies around the world.

A LEED (Leadership in Energy and Environmental Design) certification means that a building has been designed and built for sustainability, water conservation, energy efficiency, and indoor environmental quality.

Green Seal certifies goods and services that meet the highest standards of environmental quality and performance, promoting a sustainable green economy.

PETA (People for the Ethical Treatment of Animals) maintains a "Caring Consumer Database" that lists companies that do and do not test products on animals.

When you're thinking of investing, whether or not your investment will make money is certainly an important consideration. But investing in a company is your way of showing your support for that company.

Make sure you invest in a company you believe in.

What should I consider when deciding whether to invest in a company?

在决定是否投资一家公司时我应该考虑什么？Zài juédìng shìfǒu tóuzī yījiā gōngsī shí wǒ yīnggāi kǎolǜ shénme?

在决定将投资资金花在哪里时，您应该权衡许多因素。 公司的财务前景是显而易见的——公司的财务状况如何以及您期望获得什么样的回报？ ——但还有其他非财务因素。Zài juédìng jiāng tóuzī zījīn huā zài nǎlǐ shí, nín yīnggāi quánhéng xǔduō yīnsù. Gōngsī de cáiwù qiánjǐng shì xiǎn'éryìjiàn de——gōngsī de cáiwù zhuàngkuàng rúhé yǐjí nín qīwàng huòdé shénme yàng de huíbào? ——Dàn hái yǒu qítā fēi cáiwù yīnsù.

 请记住，当您投资一家公司时，您是在帮助该公司做它所做的事情。 如果您不同意该公司所做的事情，或者更重要的是，不同意它的做法，那么您就不想投资该公司。Qǐng jì zhù, dāng nín tóuzī yījiā gōngsī shí, nín shì zài bāngzhù gāi gōngsī zuò tā suǒ zuò de shìqíng. Rúguǒ nín bù tóngyì gāi gōngsī suǒ zuò de shìqíng, huòzhě gèng zhòngyào de shì, bù tóngyì tā de zuòfǎ, nàme nín jiù bùxiǎng tóuzī gāi gōngsī.

 投资策略是围绕社会责任投资的理念制定的，即投资于在人权、公平贸易和环保等重要社会问题上站在正确一边的公司。 当然，你认为什么是“正确的一面”完全取决于你作为投资者。Tóuzī cèlüè shì wéirào shèhuì zérèn tóuzī de lǐniàn zhìdìng de, jí tóuzī yú zài rénquán, gōngpíng màoyì hé huánbǎo děng zhòngyào shèhuì wèntí shàng zhàn zài zhèngquè yībiān de gōngsī. Dāngrán, nǐ rènwéi shénme shì “zhèngquè de yīmiàn” wánquán qǔjué yú nǐ zuòwéi tóuzī zhě.

 例如，如果您相信可再生能源对地球未来的重要性，您可能会限制自己从事鼓励（甚至开发）绿色技术的企业，并避开大量涉足石油或违反环境保护法的企业。 纯素食者、素食主义者和动物权利活动人士可能只投资于不剥削动物的公司——从动物测试到在广告中使用马。 还有一些人可能会避免投资那些宣扬或支持反对宗教或政治观点的公司。Lìrú, rúguǒ nín xiāngxìn kě zàishēng néngyuán duì dìqiú wèilái de zhòngyào xìng, nín kěnéng huì xiànzhì zìjǐ cóngshì gǔlì (shènzhì kāifā) lǜsè jìshù de qǐyè, bìng bì kāi dàliàng shèzú shíyóu huò wéifǎn huánjìng bǎohù fǎ de qǐyè. Chún sùshí zhě, sùshí zhǔyì zhě hé dòngwù quánlì huódòng rénshì kěnéng zhǐ tóuzī yú bù bōxuè dòngwù de gōngsī——cóng dòngwù cèshì dào zài guǎnggào zhōng shǐyòng mǎ. Hái yǒu yīxiē rén kěnéng huì bìmiǎn tóuzī nàxiē xuānyáng huò zhīchí fǎnduì zōngjiào huò zhèngzhì guāndiǎn de gōngsī.

 许多认证机构可以引导您找到符合您需求的公司。 这里仅仅是少数：

Xǔduō rènzhèng jīgòu kěyǐ yǐndǎo nín zhǎodào fúhé nín xūqiú de gōngsī. Zhèlǐ jǐnjǐn shì shǎoshù:

 Fair Trade USA 证明商品来自农民和工人，并获得公正的补偿，从而促进世界各地的人权和当地经济。Fair Trade USA zhèngmíng shāngpǐn láizì nóngmín hé gōngrén, bìng huòdé gōngzhèng de bǔcháng, cóng'ér cùjìn shìjiè gèdì de rénquán hé dāngdì jīngjì.

 LEED（领先能源与环境设计）认证意味着建筑物的设计和建造注重可持续性、节水、能源效率和室内环境质量。LEED (lǐngxiān néngyuán yǔ huánjìng shèjì) rènzhèng yìwèizhe jiànzhú wù de shèjì hé jiànzào zhùzhòng kě chíxù xìng, jié shuǐ, néngyuán xiàolǜ hé shìnèi huánjìng zhí liàng.

 Green Seal 认证符合环境质量和性能最高标准的商品和服务，促进可持续的绿色经济。Green Seal rènzhèng fúhé huánjìng zhí liàng hé xìngnéng zuìgāo biāozhǔn dì shāngpǐn hé fúwù, cùjìn kě chíxù de lǜsè jīngjì.

 PETA（善待动物组织）维护着一个“关爱消费者数据库”，其中列出了做过和不做过动物测试的公司。PETA(shàndài dòngwù zǔzhī) wéihùzhe yīgè “guān'ài xiāofèi zhě shùjùkù”, qízhōng liè chūle zuòguò hé bù zuòguò dòngwù cèshì de gōngsī.

 当您考虑投资时，您的投资能否赚钱当然是一个重要的考虑因素。 但投资一家公司是表达你对该公司支持的方式。Dāng nín kǎolǜ tóuzī shí, nín de tóuzī néng fǒu zhuànqián dāngrán shì yīgè zhòngyào de kǎolǜ yīnsù. Dàn tóuzī yījiā gōngsī shì biǎodá nǐ duì gāi gōngsī zhīchí de fāngshì.

 确保您投资于您信任的公司。

Quèbǎo nín tóuzī yú nín xìnrèn de gōngsī.