Friday, January 20, 2017

The Advantages of E-Commerce from Home.

Why Sell Online? The Advantages of E-Commerce from Home.

Doing business online has become more and more commonplace in recent times. In fact, many small scale businesses are using e-commerce to build exposure and compete with much larger businesses. To understand why you would want to sell online, let's take a look at some advantages of e-commerce.

No Overhead

Maybe the biggest advantage is the lack of overhead involved with online business. Rather than having to pay for the rent, utilities, insurance and other costs of a traditional brick and mortar store, expenses are greatly reduced with an e-commerce store. In fact, the only real cost to run an online store is the money for web hosting. Most of the time, this is very affordable and you can have your store set up quickly with minimal hassle. Since it's completely virtual, you don't have to worry about losses due to theft or other disasters like fire. Consequently, e-commerce is an effective way to do business without all of the complications and headaches of a brick and mortar store.

Larger Reach

Another benefit is the size of your demographic that you can reach. While traditional stores are often limited to a specific city or region, you can sell to people all over the world with an online store. Basically, anyone with a computer, Internet access and a bank account can conveniently make a purchase via an e-commerce store. This means that you can conduct business on a global level and sell to anyone who is interested in your products or service.

Sell 24/7

Along with reaching a larger demographic, an online store is constantly in operation. Unlike a traditional store with regular hours, there is no limit to the hours in which you can sell. This means that you can make money while you're sleeping, on the weekend or even on holidays. Rather than relying on employees to make sales for you, an e-commerce store never takes a break and money can be made 24 hours a day, 7 days a week. Consequently, this often results in significantly higher earnings.

Compete with Larger Businesses

Besides this, e-commerce gives small businesses the opportunity to compete with the big boys. This is mainly due to the low costs associated with online business, affordable hosting and low cost marketing techniques like search engine optimization, social media and pay per click advertising. While in the past, the company with the most funding and money for marketing dominated their niche, online business has leveled the playing field considerably. For example, a small business with a great product and an SEO expert could realistically receive a higher ranking in Google than a much larger company with unlimited marketing funds. You can also attract high end customers who normally wouldn't shop in a small, unknown brick and mortar store. While many high end customers wouldn't give a mom and pop store the time of a day in a physical setting, they are likely to make a purchase online because everyone is on the same level.

Convenience for Customers

In addition, shopping online tends to be easy for customers. For example, customers can conveniently view a business's catalog from the comfort of their own home. This way, customers can avoid traffic and crowds and make a purchase whenever they feel like it. Shopping online also appeals to consumers who don't like being pressured by salesman as well.

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What Do I Need to Know Before Launching My Online Store?

An ecommerce site builder is a program that lets you build, customize, and run an online store. A complete ecommerce solution and the best ecommerce sites will come with the tools to walk you through the entire process: hosting, design, pricing and payment options, marketing tools and reports. These are the signs that you’ll be using the best ecommerce platform available in 2015.
First, consider how much you'll sell. If you anticipate heavy traffic, an ecommerce solution that offers lots of online storage space, inventory, and bandwidth is ideal. Next, decide on the level of customization you'd like, to ensure you’ll have the best ecommerce platform for you. Many e shop site builders offer attractive templates ready-to-use, while others come with HTML for more seasoned web designers. Check for must-have features such as payment security and sales reports. Also, be sure to provide enough payment and shipping options for your customers, and look closely at tools such as the ability to create discounts, loyalty programs, or gift-wrap options on your ecommerce website. Not all website builders will offer the same options, and some may charge for extras. All of these considerations effect the success of your online shop and how you sell online. Finally, go with a program that is easy to use and has a solid customer support team. A well-designed e-commerce builder should be simple yet effective. The less time you have to spend figuring out the program, the more time you'll have to run your business.

Ecommerce 101

Over the past several years, ecommerce has transformed how people buy and sell online. The Internet provides a fast and easy way for people to purchase things without having to visit an actual store. An online store can reach customers anywhere in the world. In fact, online shopping has become so popular that many vendors sell only online with no physical location. Ecommerce also facilitates the purchase of digital media such as downloadable music and movies: with no physical product, vendors can boast truly instant delivery. There are many e commerce companies, and it’s important to understand which of the best eCommerce sites let your online shop flourish as you sell online.

Today's top ecommerce site builders take all of these factors into account for your ecommerce website. Many programs are designed to accommodate the sale of both physical and downloadable products. In addition, online businesses are quickly evolving to face times of economic hardship by offering steeper discounts, flat-rate shipping, loyalty programs, and other perks. Many e-commerce site builders and the best ecommerce platform options make it easy to run promotions and keep your customers happy. Finally, although the boom in online sales has also opened a potential avenue for fraud and scams, site-builders have managed to stay ahead by offering top-of-the-line site protection and payment security to keep the online marketplace as safe as possible.

The Three S's of Ecommerce

Stick to these three simple S's of ecommerce and you'll be well on your way to launching your online store.

Storage Space:

Some ecommerce site builders put a cap on your sales, so choose one offers you the inventory space and bandwidth to fit your needs. The best ecommerce platform will let your online shop sell online without limitations.

Safety Protocols:

Choose a program that offers fraud protection and Secure Socket Layer (SSL) encryption. This is for the protection of you and your customers. SSL technology makes it possible to send online payments securely and is a must-have on all ecommerce sites.

Site Design:

Your ecommerce solution should have a user-friendly interface. The best ecommerce sites and functions of each tool should be clear and it should be easy to select your desired options. A top-notch site builder will make it easy to build your online store. An extensive FAQ and customer support team can make a world of difference. Also, remember the needs of your customers. Imagine that you're shopping your own online store. Well-designed menus, filters, and sorting options will minimize the amount of time it takes to find a product and purchase it. Consider also the "look" of your site. Many ecommerce site builders offer professionally-designed templates that are both pleasing to the eye and can improve a customer's overall shopping experience. Just like in a physical store, a cluttered and disorganized e shop display will leave customers frustrated and empty-handed, whereas a streamlined and enjoyable buying process will encourage purchasing.

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E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business.

What is an eCommerce solution?

Ecommerce software is the engine behind the scenes of an online store, making it possible to easily manage inventory, add or remove products, calculate taxes, and everything else required to manage a website and fulfill orders.

What is the b2c e commerce?

More recently, the term B2C refers to the online selling of products, or e-tailing, in which manufacturers or retailers sell their products to consumers over the Internet. It is one of four categories of e-commerce, along with B2B (business to business), C2B (customer to business) and C2C (customer to customer).

What is an e commerce platform?

It is a software technology solution that allows you to build storefronts (a storefront is any customer or business facing proposition relating to the selling of products and services) eCommerce Platform, Website, In Store, Facebook store, Mobile app, Call Centre.

Competition among e-commerce platforms has been fierce historically, with a few names controlling the lion’s share of the market.

The Networking Marketing Profession has approximately 100 million people involved around the world maybe it's time you take a closer look. --Eric Worre (GLOBAL SALEFORCE-2014)

North America - 19 MILLION
South & Central America - 14 MILLION
Western Europe - 3.5 MILLION
Central & Eastern Europe - 10.5 MILLION
Africa / Middle East - 1.5 MILLION
Asia / Pacific - 51 MILLION

Change appears to be the key ingredient for e-commerce platforms looking to set themselves apart from the competition. As fresh faces in the industry rise, platforms will have no choice but to adapt to the wants and needs of merchants and customers alike if they hope to stand out in 2017.

Total e-commerce sales reached $1.9 trillion in 2016, with trends signaling double digit growth up until 2020. In short, the platforms that facilitate business and drive the world of e-commerce may be more important than ever this year.


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