{STEP 3}
PROSPEROUS SPENDING
Whoever said money can't buy happiness
simply didn't know where to go shopping.
- BO DEREK
MANY PEOPLE DISCUSS the scarcity mindset.
It really became popular after Steven Covey
published his book, The 7 Habits of Highly
Effective People. Some people think a scarcity
mindset is the awareness of what we don't have in
our lives, like it's a static force: I don't have a
nice car, I don't have a nice house, I don't have
money It sounds like a statement of fact. But it's
only a litany of limiting beliefs.
A scarcity mindset is an active ongoing force in
your life.When you focus on what you don't have,
don't want, and don't take pleasure in - all you
get is more lack in your life. This is the gap in
understanding. In order to get to where you want
to be financially, you must understand where
you are. Shifting your focus to where you want
to be, rather than focusing on what you don't
have, shifts you out of the scarcity mindset into
receiving mode.
Do you have friends or family members who
constantly talk about every bad or negative thing
that happens to them each day - right down to
the most insignificant event you can imagine?
I have. They talk about how bad their jobs are,
how they can never get ahead, how the country
is in a downward spiral, how the cost of gas,
lemons, or anything else is running or ruining
their life. They also make a point to tell you how
no plan or program ever works for them and how
they don't have time to even look at doing
something different because it supposedly won't
work anyway. I find these people frustrating. I
try to help these people and they slam the door
in my face.
Remember, your lack of money, love, health,
wealth and happiness comes directly from your
mindset.
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Not too long ago, a friend told me the story about
a girl named Alicia. She was in her late 30s and
had never been married. Alicia desperately
wanted to find a mate and have a family. She
constantly bent all her friends' ears about how she
couldn't seem to meet anyone or find the right
person. Any advice they offered was pushed aside
with a quick, "Tried it, didn't work."
Alicia worked in a large bank as the HR manager
and was constantly meeting eligible men - but she
didn't even glance at them. She was so focused on
the supposed fact that she couldn't meet anyone,
that she didn't allow herself to see the
opportunities right in front of her. If she had
shifted her mindset to "I'm going to meet a great
person that I can share my life with," instead of on
her loneliness and desperation, she could easily
have been married and had a family. But these
are the roadblocks we place for ourselves.
We develop our "financial" mindsets from those
around us. If those around us are negative, then
we grow up with a negative mindset around
money. When you think back to your childhood,
you probably didn't have a lot of money worries.
Most of us had food, clothes, toys and the basic
items we needed. At the same time, we also
heard adults discussing money and their beliefs
about their finances.
I don't know about you, but all I remember
hearing from my parents were the negatives. Even
when things were going well, my parents always
argued about money. If we had it, someone was
misspending it. If we didn't have it, then there
was no way the bills were going to get paid. Of
course a lot of what my parents believed about
money came true as they were attracting what
they were focusing on - lack. I remember the
embarrassment of being told to only use two
sheets of toilet paper because it was expensive!
Our normal life was one of lack. What was most
astounding was that we still experienced lack
even while my father was employed and we
were living within our means.
People will often come to me confused,
wondering how two households with similar
incomes, can have vastly different experiences.
One household never seems to have money,while
the other goes on vacations, buys new things and
seems much less stressed. Contrary to popular
thought,there isn't a special kind of math going on
here. It's simply a difference in how they think
about money. Therefore, they get different results.
Your financial situation, good or bad, is a direct
reflection of what's going on in your mind. It's not
a situation created by outside influences,
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the economy, your parents or anyone else. You
are responsible for your own thoughts. And
those thoughts produce your results. It's easy to
look at the result and think, "Well that's the
problem." How many times have you looked at
a pile of bills and thought, "I need more money.
If I had money,these problems would disappear?"
This is a lie. Even if you doubled your income,
you would still feel a sense of lack. And as a
result, your bills would continue to eat up all
your money. You would merely live at a higher
level.That's how someone earning $250,000 per
year can get overdrawn at the bank just easily as
someone earning $20,000 per year. This is also
why some people win millions of dollars in the
lotto/BigSweep, and are in debt a year later.
Their mind couldn't handle the sudden wealth.
They have not used the seven steps I'm teaching
you. They are not comfortable with money.
SIMPLE IT'S NOT
It sounds so simple to convey the idea: change
your mindset and you'll attract money. And we all
know it's not quite that easy. When you are in the
throes of financial ruin, trying to focus on any-
thing but the wolf at the door, it can be hard to
maintain your focus. Yes you need to change your
inner thoughts and beliefs around money, but it's
a process, not a quickie solution, though it could
happen in an instant.
There's no denying that a lack of money is just
the symptom of a bigger disease. And you can
search for a cure and refuse to treat the
symptoms. You must do both at the same time
- deal with today's issues while doing the inner
work to over-come your own roadblocks. The
change has to be permanent to stop "lack" in
your life.
You need to take positive steps and deal with the
reality of your financial crisis.Take small steps to
deal with your debt, while learning these new
ideas and concepts that will prevent scarcity in
the future. Face up to what you need to do and
face it without fear. You must think and act
positively to receive positive results.
This means being action-oriented. You can't just
sit there thinking positive thoughts without
DOING anything to turn around your finances.
You must take immediate inspired action, and
come up with a new plan and work it. This means
that as your mindset shifts to goal setting and
positive thoughts, you are seeking to dig yourself
out of the pit. This isn't a magic formula; it's
practical advice with no nonsense. Don't kid
yourself into believing that you will be successful
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and attract money if you don't take care of the
perceived mess you're in now.
It's been my experience that there are three
different types of people when it comes to money
There is a small percentage of individuals on the
verge of financial ruin, where desperation, panic
and fear are real. I would call these people
financially disempowered. They are faced with
such difficult choices and realities that it may
seem hopeless. I've been in their shoes before and
can say that it is not hopeless - but it does require
a significant commitment to improve your life. I
was tempted to give up and quit many times. You
have to make the decision never to give up. It's
not an option.
The next group of people is the financially
empowered. They attract money with seemingly
little effort, and aren't bothered by external
financial concerns. They will always be able to
generate money.
Between the financially disempowered and
empowered, there is a huge expanse of the
population. These people are somewhere in
between the two extremes and are the most
susceptible to fear. They are the ones who are
doing okay, or getting by - perhaps even living
reasonably well - and they still worry that it all
could crumble. They don't seem to have enough
money to live the life they really want to live.
Still, they see occasional glimpses of how great
their life could be.
Interestingly enough, this last group is the one
that struggles the most and lives with a mindset of
scarcity. You would think that those near
financial ruin would top the list, but when you
are on the bottom, the only way you can go is up.
This means you don't have as much fear of loss.
It is this fear of loss that keeps people in jobs
they hate or working for someone else rather than
pursuing their own dream. The fear of losing what
little they have constantly trumps the possibility
of a better life.
You may be someone (or know someone) who
constantly says, "I can't afford it." It doesn't
matter what it is or what it costs; that's their mind
-set. A lot of it comes from the media. You may
listen to the media - television, newspapers,
online reports. This is a HUGE mistake. All they
do is focus on bad news, which is not reality.
When I went to Kent State University in the
1970s, I studied to be a reporter. I took many
journalism courses. Unfortunately, all they did
was teach that good news is no news. When
someone gets a new job or helps an old lady
across the street, this isn't news. On the other
hand, if there's a murder, theft, or swindling,
that's news.
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As far as the media is concerned, bad news sells -
so that's what they focus on. Each and every time
you watch the news you're giving yourself a huge
dose of negative ideas. You are being
programmed and your fear mindset is being
created.There's war, famine, financial crisis - oh
my, the sky is falling! Then you spend time
around others who watch the same negativity and
it creates a cycle of fear. That fear, real or
media-induced, encourages you to be fearful and
hoard your money in the face of crisis. This
keeps untold millions of people trapped working
hard for someone else and fearing that it will
never be enough.
The good news is that this doesn't have to be you.
Turn off the mainstream news, quit listening to
the negative people in your life and keep reading
this book. I'm about to tell you one of the
greatest secrets to attract money now.
LEARNING TO SPEND
Money is just as much about spending as
receiving. Prosperous spending, or prosperous
purchasing, is the third step to attracting money.
It's a phrase I coined to describe a step in the
attract money now process that few know about.
Yet it works like magic.
Remember that money must circulate.You spend
money every day, but you have to ask yourself -
do you spend it fearfully or joyfully? I'm not
talking about going out and running up debt or
spending money on a whim. Do you joyfully
spend your money to enhance your life? If you
have the money to buy something that will
enhance your life and give you joy, you should
do it.
One of the biggest paradigms that people carry
over from their parents is the idea that spending
on yourself is extravagant and they feel guilty
about it. Recognize this mindset for what it is -
scarcity.You live life once and if you never enjoy
your days, fearful that you might need those extra
dollars, then you will be disappointed at the end
of your life. By little things I don't mean you have
to go out and purchase a new car or home - unless
this is your dream and you have the money to buy
it.
Gerry, a millionaire, recently shared a story with
me. He told me about the day that he finally
understood the idea of prosperous spending. It
happened in the grocery store. Gerry grew up
without much money and his mother had always
stretched the food budget. One day Gerry's wife
asked him to stop and pick up a few things on
the way home.
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While shopping in the produce aisle,Gerry spotted
some red bell peppers. He loved red bell peppers
and put a couple in his cart. After a few minutes,
he felt guilty,and turned around to put them
back. At that moment it suddenly struck him that
he was denying himself something he really
enjoyed because of this belief he'd gotten from
his mother - the belief that he needed to stretch
the food budget. He was a millionaire who
could've purchased a whole field full of red bell
peppers! He said he bought eight and enjoyed
every one.
We deny ourselves the smallest comfort or
pleasure; even if it only costs a few dollars.
This is not prosperous spending. Prosperity says
you can have red bell peppers instead of green,
rib eyes instead of sirloin, and romaine instead of
iceberg. It's not about spending everything you
make, but enjoying what you do spend, without
feeling guilty about it. You want to feel good,
positive and excited about your life even if you
aren't where you want to be just yet. You still
deserve to enjoy yourself and be happy. The
positive feelings and emotions that prosperous
spending brings is what attracts more positive
things into your life.
When great things happen to me I like to reward
myself. It is like saying "Job well done."It makes
me feel great too. You should always reward your
-self. When you reach a goal you've been striving
for,purchase something nice for yourself or spend
the day at the spa if that's what you like. Or take
a weekend and go fishing at your favorite secret
spot. Rewards don't have to involve large
amounts of money - but they should generate
large amounts of positive feelings and emotions.
A few years back I was speaking at a trade show.
I had my own booth where I sold my books and
programs. I was supposed to be there for four
days. Each day after my sessions, people kept
flooding my booth wanting to buy my materials.
Within two days I was completely sold out. I was
excited and happy that so many people got my
message and understood what I was trying to
convey. I decided to reward myself with a good
cigar.
Now, I'm not a cigar aficionado by any stretch
of the imagination, but I'm learning. I walked
into a cigar shop looking for a reward and found
some amazing lighters. I'm not an expert on
lighters, either. Still, I wanted one. The lighter
was a perfect reward because every time I'd open
it, I would remember this day and my success at
the trade show.
I didn't want a disposable or cheap metal lighter.
I wanted one that said I'd done well and
succeeded. So I asked the guy at the store,
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"If Donald Trump walked in here, what kind of
cigar lighter would you sell him? That's the one I
want to see." So the guy walked over, unlocked a
special case and pulled out a tray of gorgeous
lighters. One really caught my eye. It was a
dazzling gold Dupont lighter. It looked like
success feels - bright, shiny and valuable. He
took the lighter and opened the lid. I heard a
'ping' sound. He said,"That is the ping of status."
It was perfect!
But it cost $700.
Seven hundred dollars!
For a lighter?
I bought it and felt fantastic.
The next day I was telling some people about the
lighter and there was one person who was
absolutely disgusted. He said, "Why did you
spend that kind of money on a lighter when you
can get matches for free? Nobody needs a $700
lighter."
He's right. I don't need one, but "need" isn't the
point. Another man who was there said, "I know
exactly why you bought that lighter. You anchored
in your success with emotion. You wanted to
reward yourself for accomplishing your goal.
You should have bought the lighter and felt great
about it." And I did.
This doesn't mean you should go out and buy a
$ 700 lighter. It means you should spend your
money out of joy, not fear. You should reward
yourself for meeting goals and making progress.
You should generate as much positive emotion
as possible with what you have.
The joy of spending your money is tied to giving
- even to yourself. You are letting go of those
emotions of guilt and fear, and giving yourself
permission to enjoy your life as you also work to
improve it.
But when you give or spend, there will be times
when your old beliefs rear their ugly heads.You'll
question what you're doing. You'll question me.
That's normal. Change is a process, and once you
accept that, you may even laugh at the silly things
you do or say that have nothing to do with
prosperity. And that's okay. In fact, it's a great
way to take little setbacks and use them to move
forward faster because it's positive emotional
reinforcement. I've collected numerous little
stories from people over the years regarding the
moment they realize they were not in a
prosperity mindset.
See if a few of these sound familiar:
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{ ATTRACT MONEY NOW }
• I went to the movies, got popcorn, but left off
the butter because it was an extra $.50.Two hours
of dry popcorn to save $.50?
• Refused to pay $6 to wash my car. Did it my-
self and was sick for two days with sunburn.
• I built a house and decided to save some money
on utilities by not living in it. Smart, huh? I spent
the summer in a RV on the property with my
husband, a five year old and two dogs. No
amount of savings was worth that long miserable
summer!
• My dad comes to visit and refuses to use the
new towels in the guest bathroom. I got irritated
with him until I realized I never use the 'good'
towels either. So I threw out all the old ones and
bought some fluffy new ones that were just for
me. Who wants to dry off everyday with sand-
paper?
• We used to go out to this fancy ocean side sea-
food restaurant once a month. The two of us
loved the sea air and atmosphere but felt that it
was too nice for more frequent visits. It's not that
we couldn't afford it, we just didn't go and denied
ourselves of something we loved.
We have all done things completely out of habit
that seem almost ridiculous when viewed with a
prosperity mindset. There will be many times
when you may ask, "What was I thinking?"
Truthfully, you weren't. You were on autopilot
allowing all your accumulated beliefs to direct
your actions. This is why it can be challenging
to change those beliefs. They're deeply ingrained
in your mindset and it takes awareness, attention
and action to remove them. This awareness will
allow you to catch yourself at times when you do
or say something that reveals one of these limit-
ing beliefs. A great way to become more aware
is to listen and observe the actions of others.
Have you ever been in a mall for a few hours,
listening to the people around you? The conver-
sations and actions are revealing. I take a note
pad and write down how many positive and
negative statements I hear. I'm warning you now
to make plenty of room on the negative side!
The amount of negative statements will amaze
you. People don't even realize how their words
and phrases sound or how revealing they really
are. I also make a column on my notepad called
the "I can't afford it" column. I hear this one all
the time. You should say, "How can I afford?"
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As you learn more about circulating money,you'll
eventually learn to balance receiving and spending
so that both are positive influences in your life.
They will keep the stream of cash flowing and
increasing over time. Once you understand these
concepts you can start investigating the ideas,
products or businesses that will get you there.
But until you do this work on yourself,you'll be
marginally successful at best. When you have the
positive prosperity mindset, then almost anything
you decide to pursue will succeed.
The whole idea of attracting money is to enjoy
your life. But you don't have to wait for money to
start rolling in to feel joyful. Make the decision to
pay attention to what you spend money on and the
attitude you possess when doing so. Choose to
add things to your life that give you good positive
feelings, while you're working on your goals.
When you attain your goals, reward yourself.
You deserve it.
If you've been following my career, you know
over the last few years I've been attracting a car
collection. Not a collection on the scale of Jay
Leno or Jerry Seinfeld, but good enough to get
into magazines such as Heavy Hitters and Austin
Fit, and on TV shows like Discovery Channel's
upcoming new one on Super Cars.
The other thing you may or may not know is that
I rarely go seeking these cars. They come to me.
I'm just alert enough to seize the moment when
the car is there. I say "Yes!" to them. And that is
a secret to how the Law of Attraction works.
For example, I knew Patrick Dempsey (of TV's
Grey's Anatomy and many movies, such as
Freedom Writers) had a Panoz exotic sports
car because I've been to the Panoz factory,met the
Panoz family, and heard his story. I also own
Francine, a 2005 Panoz Esperante GTLM, a fiery
redhead of a car.
Dempsey's car was custom built for him in 2002,
with every street -rocket perk you could install at
the time. He's a race car fan and driver, and
knows what he wants in a barely street-legal
exotic car. Panoz listened and built what he
wanted. The result is a one-of-a-kind car. It's a
supercharged V8 with 420 HP. Like my own
Francine, it's an Esperante GTLM. In fact,
according to the Panoz Auto Development
Company, it was the first Esperante ever built. It
was named Tallulah, after Dempsey's daughter.
I remember thinking it would be cool to somehow
buy his car one day. But I didn't worry about it. I
mentally set my intention and let it go. I had no
attachment to it at all. None.
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Then one day I got my daily eBay alerts for the
topics I'm interested in (such as Panoz, P.T
Barnum, Steve Reeves, Joe Vitale, John Scarne,
Bugatti Veyron, etc). To my surprise, Patrick
Dempsey's hand-made one-of-kind Panoz sports
car was listed for sale. Please note that I did not
go looking for that car. I let it come to me. But
when it did, I took action and bid on it. I now
own it.
The same thing happened when I stumbled across
Steven Tyler's rare Panoz AIV Roadster. I'm of
course aware of the Aerosmith singer, but never
thought I'd actually find or buy his collectible car.
Well, I did.
And almost the very same thing happened when
I learned that the 1976 Jaguar XJS owned by
famous bodybuilder and actor Steve Reeves
(Hercules) was available.It wasn't listed on eBay,
but I found it while browsing a website about
Reeves. I couldn't believe it was for sale. I
bought it for a fair price, invested a lot of money
to repair and restore it, and now proudly own it.
But remember, this isn't about buying or
collecting cars; it's about attracting what you
want with intent, detachment, and action.
In fact, the more detached you are, the better for
attracting results.
For example, when I was in San Diego last
September for my Miracles Weekend event, I
went to a luxury car dealership to see a Bugatti
Veyron, probably the fastest and most expensive
car yet made. I loved the car but didn't want to
spend over a million dollars for it.
While there, I saw a 2008 Rolls-Royce Phantom.
I had no conscious intent to buy the Rolls, but did
(and did on the day the stock market dropped the
most number of points in recent history). As a
result of spontaneously buying that car, with no
need or attachment, I created a whole new
business: the Rolls-Royce Phantom Mastermind .
This is where two people pay me $5,000 each to
have dinner with me and ride around in the car
for an evening. Talk about feeling prosperous!
Again, attracting a new car isn't the goal but only
the demonstration of how this process works. If
you think this is about attracting cars or "stuff",
then you've missed the point.
I could rationalize my car purchases as invest-
ments in a private collection (they are), or as
rewards for milestones in my life (I just spoke to
15,000 people in Peru), or explain that I intend to
turn Dempsey's car into a hydrogen-hybrid (by
fitting it with Ronn Motors's H2GO system, like
the one used in their amazing exotic sports car,
the Scorpion).
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But the larger lesson is that these cars illustrate
how the Law of Attraction (LOA) works. For you
it may not be attracting cars but something
completely different. Like money. Attract what-
ever you want. It doesn't matter. It shouldn't
matter. I'm challenging you to make the LOA
process conscious - and to enjoy the ride as you
do.
Finally I confess that I had doubts and second
thoughts before actually placing the winning bid
for Dempsey's car. That's the nature of our
monkey mind. But then I remembered a key
principle in my course, The Secret to Attracting
Money . It's the principle I coined "Prosperous
Purchasing."
Prosperous Purchasing means this: when the
product or service is there, and your desire is
there, and the money is there, then buy.
Why?
When you buy under those circumstances —
please note I'm specifically not advising you to
go into debt or spend recklessly — you send a
psychological message of self-worth to yourself,
and you join the abundant flow of the universe.
In short, spending under those conditions will
increase your prosperity.
Because I now own Patrick Dempsey's sports car
— due to the Law of Attraction, the Law of Right
Action, and the Law of Prosperous Purchasing
— I expect to achieve even greater wealth,
success, and happiness. And that's yet another
secret to attracting what you want: your
expectations lead to your results. As the title of
my most recent book says, Expect Miracles .
Before I end this chapter, I want to say something
to all the ladies reading this book. For some
reason you have a harder time buying things for
yourself than men do. In general, you are likely
mothering and nurturing to everyone but yourself.
Always love, appreciate and mother yourself.
While your natural inclination is to take care of
others, you will be better at doing that if you also
take care of yourself. In other words, mother your
-self as well as those you love. When you go to
buy a gift for a child, remember to also buy
something for yourself. Again, just remember to
take time to honor yourself.
Remember, the third step - "Prosperous
Spending."
Now on to step four.
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STEP 3: PROSPEROUS SPENDING .
TRUTHS & TAKE AWAYS
A scarcity mindset is an active ongoing force in
your life. When you focus on what you don't
have, don't want, and don't take pleasure in - all
you get is more lack in your life.
We develop our financial mindsets from those
around us. If the people around us are negative,
then we grow up with a negative mindset. This
must be overcome before we can receive.
Face up to what you need to do and face it with-
out fear. You must think positively and act
positively to receive positive results.
Money is just as much about spending as
receiving. Prosperous spending is the third step
to attracting money.
The positive feelings and emotions that
prosperous spending brings are what attracts more
positive things into your life.
Let go of guilt and fear and give yourself
permission to enjoy your life while improving it.
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ACTION STEPS
Write down three things you would love to buy
right now.
Pick one thing that you could buy without going
into debt tapping out a credit card.
Buy it.
PROSPEROUS SPENDING
Whoever said money can't buy happiness
simply didn't know where to go shopping.
- BO DEREK
MANY PEOPLE DISCUSS the scarcity mindset.
It really became popular after Steven Covey
published his book, The 7 Habits of Highly
Effective People. Some people think a scarcity
mindset is the awareness of what we don't have in
our lives, like it's a static force: I don't have a
nice car, I don't have a nice house, I don't have
money It sounds like a statement of fact. But it's
only a litany of limiting beliefs.
A scarcity mindset is an active ongoing force in
your life.When you focus on what you don't have,
don't want, and don't take pleasure in - all you
get is more lack in your life. This is the gap in
understanding. In order to get to where you want
to be financially, you must understand where
you are. Shifting your focus to where you want
to be, rather than focusing on what you don't
have, shifts you out of the scarcity mindset into
receiving mode.
Do you have friends or family members who
constantly talk about every bad or negative thing
that happens to them each day - right down to
the most insignificant event you can imagine?
I have. They talk about how bad their jobs are,
how they can never get ahead, how the country
is in a downward spiral, how the cost of gas,
lemons, or anything else is running or ruining
their life. They also make a point to tell you how
no plan or program ever works for them and how
they don't have time to even look at doing
something different because it supposedly won't
work anyway. I find these people frustrating. I
try to help these people and they slam the door
in my face.
Remember, your lack of money, love, health,
wealth and happiness comes directly from your
mindset.
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Not too long ago, a friend told me the story about
a girl named Alicia. She was in her late 30s and
had never been married. Alicia desperately
wanted to find a mate and have a family. She
constantly bent all her friends' ears about how she
couldn't seem to meet anyone or find the right
person. Any advice they offered was pushed aside
with a quick, "Tried it, didn't work."
Alicia worked in a large bank as the HR manager
and was constantly meeting eligible men - but she
didn't even glance at them. She was so focused on
the supposed fact that she couldn't meet anyone,
that she didn't allow herself to see the
opportunities right in front of her. If she had
shifted her mindset to "I'm going to meet a great
person that I can share my life with," instead of on
her loneliness and desperation, she could easily
have been married and had a family. But these
are the roadblocks we place for ourselves.
We develop our "financial" mindsets from those
around us. If those around us are negative, then
we grow up with a negative mindset around
money. When you think back to your childhood,
you probably didn't have a lot of money worries.
Most of us had food, clothes, toys and the basic
items we needed. At the same time, we also
heard adults discussing money and their beliefs
about their finances.
I don't know about you, but all I remember
hearing from my parents were the negatives. Even
when things were going well, my parents always
argued about money. If we had it, someone was
misspending it. If we didn't have it, then there
was no way the bills were going to get paid. Of
course a lot of what my parents believed about
money came true as they were attracting what
they were focusing on - lack. I remember the
embarrassment of being told to only use two
sheets of toilet paper because it was expensive!
Our normal life was one of lack. What was most
astounding was that we still experienced lack
even while my father was employed and we
were living within our means.
People will often come to me confused,
wondering how two households with similar
incomes, can have vastly different experiences.
One household never seems to have money,while
the other goes on vacations, buys new things and
seems much less stressed. Contrary to popular
thought,there isn't a special kind of math going on
here. It's simply a difference in how they think
about money. Therefore, they get different results.
Your financial situation, good or bad, is a direct
reflection of what's going on in your mind. It's not
a situation created by outside influences,
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the economy, your parents or anyone else. You
are responsible for your own thoughts. And
those thoughts produce your results. It's easy to
look at the result and think, "Well that's the
problem." How many times have you looked at
a pile of bills and thought, "I need more money.
If I had money,these problems would disappear?"
This is a lie. Even if you doubled your income,
you would still feel a sense of lack. And as a
result, your bills would continue to eat up all
your money. You would merely live at a higher
level.That's how someone earning $250,000 per
year can get overdrawn at the bank just easily as
someone earning $20,000 per year. This is also
why some people win millions of dollars in the
lotto/BigSweep, and are in debt a year later.
Their mind couldn't handle the sudden wealth.
They have not used the seven steps I'm teaching
you. They are not comfortable with money.
SIMPLE IT'S NOT
It sounds so simple to convey the idea: change
your mindset and you'll attract money. And we all
know it's not quite that easy. When you are in the
throes of financial ruin, trying to focus on any-
thing but the wolf at the door, it can be hard to
maintain your focus. Yes you need to change your
inner thoughts and beliefs around money, but it's
a process, not a quickie solution, though it could
happen in an instant.
There's no denying that a lack of money is just
the symptom of a bigger disease. And you can
search for a cure and refuse to treat the
symptoms. You must do both at the same time
- deal with today's issues while doing the inner
work to over-come your own roadblocks. The
change has to be permanent to stop "lack" in
your life.
You need to take positive steps and deal with the
reality of your financial crisis.Take small steps to
deal with your debt, while learning these new
ideas and concepts that will prevent scarcity in
the future. Face up to what you need to do and
face it without fear. You must think and act
positively to receive positive results.
This means being action-oriented. You can't just
sit there thinking positive thoughts without
DOING anything to turn around your finances.
You must take immediate inspired action, and
come up with a new plan and work it. This means
that as your mindset shifts to goal setting and
positive thoughts, you are seeking to dig yourself
out of the pit. This isn't a magic formula; it's
practical advice with no nonsense. Don't kid
yourself into believing that you will be successful
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and attract money if you don't take care of the
perceived mess you're in now.
It's been my experience that there are three
different types of people when it comes to money
There is a small percentage of individuals on the
verge of financial ruin, where desperation, panic
and fear are real. I would call these people
financially disempowered. They are faced with
such difficult choices and realities that it may
seem hopeless. I've been in their shoes before and
can say that it is not hopeless - but it does require
a significant commitment to improve your life. I
was tempted to give up and quit many times. You
have to make the decision never to give up. It's
not an option.
The next group of people is the financially
empowered. They attract money with seemingly
little effort, and aren't bothered by external
financial concerns. They will always be able to
generate money.
Between the financially disempowered and
empowered, there is a huge expanse of the
population. These people are somewhere in
between the two extremes and are the most
susceptible to fear. They are the ones who are
doing okay, or getting by - perhaps even living
reasonably well - and they still worry that it all
could crumble. They don't seem to have enough
money to live the life they really want to live.
Still, they see occasional glimpses of how great
their life could be.
Interestingly enough, this last group is the one
that struggles the most and lives with a mindset of
scarcity. You would think that those near
financial ruin would top the list, but when you
are on the bottom, the only way you can go is up.
This means you don't have as much fear of loss.
It is this fear of loss that keeps people in jobs
they hate or working for someone else rather than
pursuing their own dream. The fear of losing what
little they have constantly trumps the possibility
of a better life.
You may be someone (or know someone) who
constantly says, "I can't afford it." It doesn't
matter what it is or what it costs; that's their mind
-set. A lot of it comes from the media. You may
listen to the media - television, newspapers,
online reports. This is a HUGE mistake. All they
do is focus on bad news, which is not reality.
When I went to Kent State University in the
1970s, I studied to be a reporter. I took many
journalism courses. Unfortunately, all they did
was teach that good news is no news. When
someone gets a new job or helps an old lady
across the street, this isn't news. On the other
hand, if there's a murder, theft, or swindling,
that's news.
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As far as the media is concerned, bad news sells -
so that's what they focus on. Each and every time
you watch the news you're giving yourself a huge
dose of negative ideas. You are being
programmed and your fear mindset is being
created.There's war, famine, financial crisis - oh
my, the sky is falling! Then you spend time
around others who watch the same negativity and
it creates a cycle of fear. That fear, real or
media-induced, encourages you to be fearful and
hoard your money in the face of crisis. This
keeps untold millions of people trapped working
hard for someone else and fearing that it will
never be enough.
The good news is that this doesn't have to be you.
Turn off the mainstream news, quit listening to
the negative people in your life and keep reading
this book. I'm about to tell you one of the
greatest secrets to attract money now.
LEARNING TO SPEND
Money is just as much about spending as
receiving. Prosperous spending, or prosperous
purchasing, is the third step to attracting money.
It's a phrase I coined to describe a step in the
attract money now process that few know about.
Yet it works like magic.
Remember that money must circulate.You spend
money every day, but you have to ask yourself -
do you spend it fearfully or joyfully? I'm not
talking about going out and running up debt or
spending money on a whim. Do you joyfully
spend your money to enhance your life? If you
have the money to buy something that will
enhance your life and give you joy, you should
do it.
One of the biggest paradigms that people carry
over from their parents is the idea that spending
on yourself is extravagant and they feel guilty
about it. Recognize this mindset for what it is -
scarcity.You live life once and if you never enjoy
your days, fearful that you might need those extra
dollars, then you will be disappointed at the end
of your life. By little things I don't mean you have
to go out and purchase a new car or home - unless
this is your dream and you have the money to buy
it.
Gerry, a millionaire, recently shared a story with
me. He told me about the day that he finally
understood the idea of prosperous spending. It
happened in the grocery store. Gerry grew up
without much money and his mother had always
stretched the food budget. One day Gerry's wife
asked him to stop and pick up a few things on
the way home.
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While shopping in the produce aisle,Gerry spotted
some red bell peppers. He loved red bell peppers
and put a couple in his cart. After a few minutes,
he felt guilty,and turned around to put them
back. At that moment it suddenly struck him that
he was denying himself something he really
enjoyed because of this belief he'd gotten from
his mother - the belief that he needed to stretch
the food budget. He was a millionaire who
could've purchased a whole field full of red bell
peppers! He said he bought eight and enjoyed
every one.
We deny ourselves the smallest comfort or
pleasure; even if it only costs a few dollars.
This is not prosperous spending. Prosperity says
you can have red bell peppers instead of green,
rib eyes instead of sirloin, and romaine instead of
iceberg. It's not about spending everything you
make, but enjoying what you do spend, without
feeling guilty about it. You want to feel good,
positive and excited about your life even if you
aren't where you want to be just yet. You still
deserve to enjoy yourself and be happy. The
positive feelings and emotions that prosperous
spending brings is what attracts more positive
things into your life.
When great things happen to me I like to reward
myself. It is like saying "Job well done."It makes
me feel great too. You should always reward your
-self. When you reach a goal you've been striving
for,purchase something nice for yourself or spend
the day at the spa if that's what you like. Or take
a weekend and go fishing at your favorite secret
spot. Rewards don't have to involve large
amounts of money - but they should generate
large amounts of positive feelings and emotions.
A few years back I was speaking at a trade show.
I had my own booth where I sold my books and
programs. I was supposed to be there for four
days. Each day after my sessions, people kept
flooding my booth wanting to buy my materials.
Within two days I was completely sold out. I was
excited and happy that so many people got my
message and understood what I was trying to
convey. I decided to reward myself with a good
cigar.
Now, I'm not a cigar aficionado by any stretch
of the imagination, but I'm learning. I walked
into a cigar shop looking for a reward and found
some amazing lighters. I'm not an expert on
lighters, either. Still, I wanted one. The lighter
was a perfect reward because every time I'd open
it, I would remember this day and my success at
the trade show.
I didn't want a disposable or cheap metal lighter.
I wanted one that said I'd done well and
succeeded. So I asked the guy at the store,
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"If Donald Trump walked in here, what kind of
cigar lighter would you sell him? That's the one I
want to see." So the guy walked over, unlocked a
special case and pulled out a tray of gorgeous
lighters. One really caught my eye. It was a
dazzling gold Dupont lighter. It looked like
success feels - bright, shiny and valuable. He
took the lighter and opened the lid. I heard a
'ping' sound. He said,"That is the ping of status."
It was perfect!
But it cost $700.
Seven hundred dollars!
For a lighter?
I bought it and felt fantastic.
The next day I was telling some people about the
lighter and there was one person who was
absolutely disgusted. He said, "Why did you
spend that kind of money on a lighter when you
can get matches for free? Nobody needs a $700
lighter."
He's right. I don't need one, but "need" isn't the
point. Another man who was there said, "I know
exactly why you bought that lighter. You anchored
in your success with emotion. You wanted to
reward yourself for accomplishing your goal.
You should have bought the lighter and felt great
about it." And I did.
This doesn't mean you should go out and buy a
$ 700 lighter. It means you should spend your
money out of joy, not fear. You should reward
yourself for meeting goals and making progress.
You should generate as much positive emotion
as possible with what you have.
The joy of spending your money is tied to giving
- even to yourself. You are letting go of those
emotions of guilt and fear, and giving yourself
permission to enjoy your life as you also work to
improve it.
But when you give or spend, there will be times
when your old beliefs rear their ugly heads.You'll
question what you're doing. You'll question me.
That's normal. Change is a process, and once you
accept that, you may even laugh at the silly things
you do or say that have nothing to do with
prosperity. And that's okay. In fact, it's a great
way to take little setbacks and use them to move
forward faster because it's positive emotional
reinforcement. I've collected numerous little
stories from people over the years regarding the
moment they realize they were not in a
prosperity mindset.
See if a few of these sound familiar:
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{ ATTRACT MONEY NOW }
• I went to the movies, got popcorn, but left off
the butter because it was an extra $.50.Two hours
of dry popcorn to save $.50?
• Refused to pay $6 to wash my car. Did it my-
self and was sick for two days with sunburn.
• I built a house and decided to save some money
on utilities by not living in it. Smart, huh? I spent
the summer in a RV on the property with my
husband, a five year old and two dogs. No
amount of savings was worth that long miserable
summer!
• My dad comes to visit and refuses to use the
new towels in the guest bathroom. I got irritated
with him until I realized I never use the 'good'
towels either. So I threw out all the old ones and
bought some fluffy new ones that were just for
me. Who wants to dry off everyday with sand-
paper?
• We used to go out to this fancy ocean side sea-
food restaurant once a month. The two of us
loved the sea air and atmosphere but felt that it
was too nice for more frequent visits. It's not that
we couldn't afford it, we just didn't go and denied
ourselves of something we loved.
We have all done things completely out of habit
that seem almost ridiculous when viewed with a
prosperity mindset. There will be many times
when you may ask, "What was I thinking?"
Truthfully, you weren't. You were on autopilot
allowing all your accumulated beliefs to direct
your actions. This is why it can be challenging
to change those beliefs. They're deeply ingrained
in your mindset and it takes awareness, attention
and action to remove them. This awareness will
allow you to catch yourself at times when you do
or say something that reveals one of these limit-
ing beliefs. A great way to become more aware
is to listen and observe the actions of others.
Have you ever been in a mall for a few hours,
listening to the people around you? The conver-
sations and actions are revealing. I take a note
pad and write down how many positive and
negative statements I hear. I'm warning you now
to make plenty of room on the negative side!
The amount of negative statements will amaze
you. People don't even realize how their words
and phrases sound or how revealing they really
are. I also make a column on my notepad called
the "I can't afford it" column. I hear this one all
the time. You should say, "How can I afford?"
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As you learn more about circulating money,you'll
eventually learn to balance receiving and spending
so that both are positive influences in your life.
They will keep the stream of cash flowing and
increasing over time. Once you understand these
concepts you can start investigating the ideas,
products or businesses that will get you there.
But until you do this work on yourself,you'll be
marginally successful at best. When you have the
positive prosperity mindset, then almost anything
you decide to pursue will succeed.
The whole idea of attracting money is to enjoy
your life. But you don't have to wait for money to
start rolling in to feel joyful. Make the decision to
pay attention to what you spend money on and the
attitude you possess when doing so. Choose to
add things to your life that give you good positive
feelings, while you're working on your goals.
When you attain your goals, reward yourself.
You deserve it.
If you've been following my career, you know
over the last few years I've been attracting a car
collection. Not a collection on the scale of Jay
Leno or Jerry Seinfeld, but good enough to get
into magazines such as Heavy Hitters and Austin
Fit, and on TV shows like Discovery Channel's
upcoming new one on Super Cars.
The other thing you may or may not know is that
I rarely go seeking these cars. They come to me.
I'm just alert enough to seize the moment when
the car is there. I say "Yes!" to them. And that is
a secret to how the Law of Attraction works.
For example, I knew Patrick Dempsey (of TV's
Grey's Anatomy and many movies, such as
Freedom Writers) had a Panoz exotic sports
car because I've been to the Panoz factory,met the
Panoz family, and heard his story. I also own
Francine, a 2005 Panoz Esperante GTLM, a fiery
redhead of a car.
Dempsey's car was custom built for him in 2002,
with every street -rocket perk you could install at
the time. He's a race car fan and driver, and
knows what he wants in a barely street-legal
exotic car. Panoz listened and built what he
wanted. The result is a one-of-a-kind car. It's a
supercharged V8 with 420 HP. Like my own
Francine, it's an Esperante GTLM. In fact,
according to the Panoz Auto Development
Company, it was the first Esperante ever built. It
was named Tallulah, after Dempsey's daughter.
I remember thinking it would be cool to somehow
buy his car one day. But I didn't worry about it. I
mentally set my intention and let it go. I had no
attachment to it at all. None.
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Then one day I got my daily eBay alerts for the
topics I'm interested in (such as Panoz, P.T
Barnum, Steve Reeves, Joe Vitale, John Scarne,
Bugatti Veyron, etc). To my surprise, Patrick
Dempsey's hand-made one-of-kind Panoz sports
car was listed for sale. Please note that I did not
go looking for that car. I let it come to me. But
when it did, I took action and bid on it. I now
own it.
The same thing happened when I stumbled across
Steven Tyler's rare Panoz AIV Roadster. I'm of
course aware of the Aerosmith singer, but never
thought I'd actually find or buy his collectible car.
Well, I did.
And almost the very same thing happened when
I learned that the 1976 Jaguar XJS owned by
famous bodybuilder and actor Steve Reeves
(Hercules) was available.It wasn't listed on eBay,
but I found it while browsing a website about
Reeves. I couldn't believe it was for sale. I
bought it for a fair price, invested a lot of money
to repair and restore it, and now proudly own it.
But remember, this isn't about buying or
collecting cars; it's about attracting what you
want with intent, detachment, and action.
In fact, the more detached you are, the better for
attracting results.
For example, when I was in San Diego last
September for my Miracles Weekend event, I
went to a luxury car dealership to see a Bugatti
Veyron, probably the fastest and most expensive
car yet made. I loved the car but didn't want to
spend over a million dollars for it.
While there, I saw a 2008 Rolls-Royce Phantom.
I had no conscious intent to buy the Rolls, but did
(and did on the day the stock market dropped the
most number of points in recent history). As a
result of spontaneously buying that car, with no
need or attachment, I created a whole new
business: the Rolls-Royce Phantom Mastermind .
This is where two people pay me $5,000 each to
have dinner with me and ride around in the car
for an evening. Talk about feeling prosperous!
Again, attracting a new car isn't the goal but only
the demonstration of how this process works. If
you think this is about attracting cars or "stuff",
then you've missed the point.
I could rationalize my car purchases as invest-
ments in a private collection (they are), or as
rewards for milestones in my life (I just spoke to
15,000 people in Peru), or explain that I intend to
turn Dempsey's car into a hydrogen-hybrid (by
fitting it with Ronn Motors's H2GO system, like
the one used in their amazing exotic sports car,
the Scorpion).
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But the larger lesson is that these cars illustrate
how the Law of Attraction (LOA) works. For you
it may not be attracting cars but something
completely different. Like money. Attract what-
ever you want. It doesn't matter. It shouldn't
matter. I'm challenging you to make the LOA
process conscious - and to enjoy the ride as you
do.
Finally I confess that I had doubts and second
thoughts before actually placing the winning bid
for Dempsey's car. That's the nature of our
monkey mind. But then I remembered a key
principle in my course, The Secret to Attracting
Money . It's the principle I coined "Prosperous
Purchasing."
Prosperous Purchasing means this: when the
product or service is there, and your desire is
there, and the money is there, then buy.
Why?
When you buy under those circumstances —
please note I'm specifically not advising you to
go into debt or spend recklessly — you send a
psychological message of self-worth to yourself,
and you join the abundant flow of the universe.
In short, spending under those conditions will
increase your prosperity.
Because I now own Patrick Dempsey's sports car
— due to the Law of Attraction, the Law of Right
Action, and the Law of Prosperous Purchasing
— I expect to achieve even greater wealth,
success, and happiness. And that's yet another
secret to attracting what you want: your
expectations lead to your results. As the title of
my most recent book says, Expect Miracles .
Before I end this chapter, I want to say something
to all the ladies reading this book. For some
reason you have a harder time buying things for
yourself than men do. In general, you are likely
mothering and nurturing to everyone but yourself.
Always love, appreciate and mother yourself.
While your natural inclination is to take care of
others, you will be better at doing that if you also
take care of yourself. In other words, mother your
-self as well as those you love. When you go to
buy a gift for a child, remember to also buy
something for yourself. Again, just remember to
take time to honor yourself.
Remember, the third step - "Prosperous
Spending."
Now on to step four.
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STEP 3: PROSPEROUS SPENDING .
TRUTHS & TAKE AWAYS
A scarcity mindset is an active ongoing force in
your life. When you focus on what you don't
have, don't want, and don't take pleasure in - all
you get is more lack in your life.
We develop our financial mindsets from those
around us. If the people around us are negative,
then we grow up with a negative mindset. This
must be overcome before we can receive.
Face up to what you need to do and face it with-
out fear. You must think positively and act
positively to receive positive results.
Money is just as much about spending as
receiving. Prosperous spending is the third step
to attracting money.
The positive feelings and emotions that
prosperous spending brings are what attracts more
positive things into your life.
Let go of guilt and fear and give yourself
permission to enjoy your life while improving it.
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ACTION STEPS
Write down three things you would love to buy
right now.
Pick one thing that you could buy without going
into debt tapping out a credit card.
Buy it.
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